Discussion: Marketing 3.0 – What’s Next
Saturday 2nd May, 2015 – 1:45 to 2:35pm (EST) – note time change
Microsoft NERD Center, Commons B (10th floor – far side from where lunch is served)
Empowered consumers, content marketing, social selling, agile marketing and an explosion of new marketing (martech) tools: the world of marketing is rapidly evolving.
Join this interactive discussion about the challenges, opportunities and imperatives of the new marketing department of today. What’s working? What’s not? What needs to change? What does the marketing 3.0 department look like? What is its mission and goals?
Read the session notes on Slideshare
About ProductCamp Boston
ProductCamp Boston is the only full-day unconference for product managers and product marketers in the Boston area. Because it’s an unconference, ProductCamp is organized by attendees, for attendees so you can get the most out of the day. Over 400 product management, product marketing professionals, developers, entrepreneurs, students and industry thought-leaders come together to network, share and learn about product management, product development, market trends, product marketing, startups, product design, career development, and more. ProductCamp website | Register for ProductCamp Boston
About Steve Robins
Steve Robins is the principal of Solution Marketing Strategies. For the last 15 years, Steve Robins has been transforming technology firms into market-leading, customer-focused solution providers. He’s held senior marketing roles at FirstBest Systems, EMC Documentum, and KANA Software. An industry thought-leader, Steve started the top-rated solution marketing blog, writes a marketing tech column for TechTarget, and has co-chaired the ProductCamp Boston unconference for several years.
Reprinted from Gail Ferreira’s B2B Solution Marketing Insights Blog with changes
Ed note: My biggest takeaway from this discussion was that marketing/product marketing needs to contribute strategically to the roadmap (even in an agile environment). The roadmap needs to work not only to support customers and prospects but also marketing launches and timeframes (which of course also support customers and prospects as well). -Steve Robins
ProductCamp Boston 2013 was again another great event! From a discussion facilitated by Steve Robins, I wanted to share some insights on “Product Marketing in an Agile Environment”.
Agile processes do impact marketing, particularly when product roadmaps don’t proceed as anticipated. For example, using Steve’s company as an example, he noted that: Continue reading →
By Steve Robins
Join me On June 9 at Microsoft Cambridge for ProductCamp Boston 2012!
I’ve always been passionate about ProductCamp – I’ve been speaking at ProductCamp Boston since it began in 2009 and have been leading the marketing team since 2011. So I’m very honored to be delivering the keynote presentation this year.
The theme for ProductCamp Boston 2012 is Customers First! And it’s a fitting theme since customers are so central to the success of our products and solutions, companies, and even our careers.
Continue reading →
– By Steve Robins
R.I.P. The Flip
Earlier today, Cisco shut down the Flip Video division. How a product could go from must-have to shut-down in 4 years is incredible. Surely, it has something to do with the fact that Cisco is not a consumer products company – that’s just not in their DNA: they don’t have the expertise, understanding or willingness to run a division as a consumer products division.
Continue reading →
Filed under Case Studies, ProductCamp Boston, Solution Marketing
Tagged as Apple, Apple iPad, BarCamp Boston, Cisco, content consumption, Flip, Flip Video, iPad, ProductCamp Boston, Solution Marketing Blog, Steve Robins
Sessions on Apple’s solution marketing and startup marketing at ProductCamp Boston!
ProductCamp Boston is coming to The Microsoft New England Research and Development Center again on Saturday, April 2 from 8 an to 4 pm.
I’m planning two sessions and I hope you’ll join me! Click the links to watch teaser presentations.
Solution Marketing Lessons from the Apple iPad
Track: Product Marketing
So you think that the Apple iPad is successful because it’s cheap and easy to use? It turns out that there’s much more behind the success of the Apple iPad. During this session, we’ll talk about how the iPad is at the center of a large customer-oriented solution. You’ll also learn how this solution is driving the iPad’s success and the key lessons you can use to drive successful solutions in your organization.
Startup Marketing Clinic (for Entrepreneurs and Product Managers/Product Marketers)
A first at ProductCamp! This interactive session will bring together experienced product managers and product marketers with entrepreneurs looking for guidance to their product and marketing challenges. If you’re a product manager or product manager with experience to share, we want YOU! And if you’re an entrepreneur with vexing – or easy – issues to solve, we’re here to help! Join us for this unique discussion!
Learn more at http://www.productcampboston.org.
I’ll see you on April 2!