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Where’s the Customer at Sony?

It’s time to think outside the box. Or the division. Or the hardware. Or the…

In order to offer complete solutions, companies need to come together around a shared vision of the customer, their challenges, and ways that the company can help. Companies like Sony and AOL Time Warner have been hindered by competing divisions often focused on divisional goals at the expense of the company. By contrast, Apple unified around a common vision of the customer, and a view of a complete solution spanning hardware, software and content.

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Filed under Case Studies, Solution, Solutions, The Solution Marketing Blog

Tagged as AOL Time Warner, Apple, Case Studies, Customers, iPod, New York Times, Solution Marketing, Sony, Sony Walkman, Steve Jobs, Walter Isaacson

Twitter and Customer Innovation

Solutions solve customer problems. And so it stands to reason that those customers or software users probably know a thing or two about their problems. They might even have a few novel ideas about how to solve their problems. And they need you, the solution provider, to build complete solutions that combine the ideas and best practices of customers and users, along with your company’s innovative software and services.