This week’s news mentioned 2 intertwined stories, one of which is a hoax.
Last week, India’s Business Standard reported Typewriters about to become a page in history since an Indian typewriter producer was running out of the typewriters they stopped producing in 2009 (sounds kind of inevitable to me but I digress). Subsequently England’s The Telegraph, The Wall Street Journal’s India site and no less august an institution than the Huff Post ran the same story.
Just one problem: as it turns out though, the typewriter (at least the electronic version) is far from dead – heck you can even pick one up at Staples according to the Washington Post. (Thanks HuffPost and WashPost for debunking the story).
Filed under Case Studies, Solution, Solution Marketing
Tagged as Administrative professionals, Administrative professionals' day, Business Standard, Huffington Post, India, Secretary, Solution Marketing, Solutions, Systems, The New York Times, The Telegraph, Typewriter, Wall Street Journal
– By Steve Robins
Continued from The Solution Marketing Blog: Is Your SEO Worth $315 Million?
Let’s take a look at the Huffington Post’s SEO strategy as described by the NY Times, and see how it applies to solution marketing:
- Provide value. First and foremost, write content that provides value to your readers.
- Use keywords – within reason. Make sure that you do include relevant keywords in the top few paragraphs of a page or article. Don’t pack in too many keywords or your content will be hard to understand – which won’t help anyone. Continue reading →
Filed under Case Studies, Information, Social Media, Solution Marketing, The Solution Marketing Blog
Tagged as Access, Blogging, Chitika, Huffington Post, keywords, NY Times, SEO, Web sites
– By Steve Robins
What you can learn from the Huffington Post’s SEO strategy
The Huffington Post’s SEO strategy offers great lessons for any solution marketer. Last week, AOL agreed to purchase the Huffington Post for a cool $315 million. According to the NY Times,
The Huffington Post’s skill at using [SEO] tactics to increase readership and revenue was one of the ways it made itself worth $315 million to AOL.
Continue reading →
Filed under Case Studies, Education and Engagement, Message, Social Media, Social Media, Solution Marketing, The Solution Marketing Blog
Tagged as Access, AOL, Blogging, Chitika, Huffington Post, HuffPo, NY Times, SEO, Social Media, Solution Marketing