Tag Archives: Apple

How Apple Creates a Future that Sells

AplWatch-HomeScreen-PR-PRINT_2Today Apple announced additional details of AppleWatch as well as a new, slimmer (!) MacBook line at a media event in San Francisco.  Apple is an iconic company and their innovation can provide helpful lessons, many of which apply to solution marketers. Which takes me to the AppleWatch: Needing to be tethered to a iPhone via WiFi, and carrying a not-insignificant price for an optional gizmo, it’s not clear how well this new product will perform I the market.  But if anyone can make a go of it, Apple can.  Here’s why. Continue reading

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Filed under Case Studies, Pricing, Solution, Solution Marketing, Solution Marketing Strategy, Solutions, The Solution Marketing Blog, Value

Where’s the Customer at Sony?

It’s time to think outside the box.  Or the division.  Or the hardware.  Or the…

Sony - SolutionMarketingBlog.comIn order to offer complete solutions, companies need to come together around a shared vision of the customer, their challenges, and ways that the company can help.  Companies like Sony and AOL Time Warner have been hindered by competing divisions often focused on divisional goals at the expense of the company.  By contrast, Apple unified around a common vision of the customer, and a view of a complete solution spanning hardware, software and content.

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HP TouchPad @ $99 – Value?

By Steve Robins

No, this is not a good thing

Confession: I enjoy talking about “value” because sometimes, it’s counter-intuitive.  For example: how can an expensive solution or product be a better value than an inexpensive solution or product?

Value has been making big news lately, especially in the turbulent world of tablet devices.  Take a look at six months of HP TouchPad headlines:   Continue reading

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Filed under Pricing, Solution Marketing, Value, Value

It’s About Content Consumption

– By Steve Robins

R.I.P. The Flip

Earlier today, Cisco shut down the Flip Video division.  How a product could go from must-have to shut-down in 4 years is incredible.  Surely, it has something to do with the fact that Cisco is not a consumer products company – that’s just not in their DNA: they don’t have the expertise, understanding or willingness to run a division as a consumer products division.

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Join Me For Great Sessions at ProductCamp Boston!

– By Steve Robins

Sessions on Apple’s solution marketing and startup marketing at ProductCamp Boston!

ProductCamp Boston is coming to The Microsoft New England Research and Development Center again on Saturday, April 2 from 8 an to 4 pm.

I’m planning two sessions and I hope you’ll join me!  Click the links to watch teaser presentations.

Solution Marketing Lessons from the Apple iPad

Track: Product Marketing

So you think that the Apple iPad is successful because it’s cheap and easy to use?  It turns out that there’s much more behind the success of the Apple iPad.  During this session, we’ll talk about how the iPad is at the center of a large customer-oriented solution.  You’ll also learn how this solution is driving the iPad’s success and the key lessons you can use to drive successful solutions in your organization.

Startup Marketing Clinic (for Entrepreneurs and Product Managers/Product Marketers)

Track: Entrepreneurship/Startups

A first at ProductCamp!  This interactive session will bring together experienced product managers and product marketers with entrepreneurs looking for guidance to their product and marketing challenges.  If you’re a product manager or product manager with experience to share, we want YOU!  And if you’re an entrepreneur with vexing – or easy – issues to solve, we’re here to help!  Join us for this unique discussion!

Previous Sessions

Learn more at http://www.productcampboston.org.

I’ll see you on April 2!

Steve

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The Daily: It’s a NewsPad

– By Steve Robins

Industry transformation offers valuable lessons for solution marketers.  In fact, industry transformation often gets at the very heart of what a solution is and the benefit that it provides to customers.

Media in transition. With the advent of the Web (not exactly a new thing by now), social media (which they’re all trying to understand) and now tablet devices, the media and entertainment industry continues to transform itself.  It’s been a long slog as many companies have failed to make the transition to the digital age, believing that their product was inextricable from its medium. Continue reading

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Arrogance Is Not a Solution

– By Steve Robins

Arrogance contributed to Apple iPhone antenna woes

Continued from Apple: Honey I Forgot the Customer!

Solutions are driven by user needs.  Even innovative new offerings need to be based on the needs and habits of real users.  Apple’s iPone 4 debacle, aka “Antennagate”, came about in part because they failed to include actual users in their development cycle.


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Filed under Case Studies, Innovation, Solution Marketing, Solutions, The Solution Marketing Blog, User feedback, Value