Today Apple announced additional details of AppleWatch as well as a new, slimmer (!) MacBook line at a media event in San Francisco. Apple is an iconic company and their innovation can provide helpful lessons, many of which apply to solution marketers. Which takes me to the AppleWatch: Needing to be tethered to a iPhone via WiFi, and carrying a not-insignificant price for an optional gizmo, it’s not clear how well this new product will perform I the market. But if anyone can make a go of it, Apple can. Here’s why. Continue reading
Tag Archives: Apple
It’s time to think outside the box. Or the division. Or the hardware. Or the…
In order to offer complete solutions, companies need to come together around a shared vision of the customer, their challenges, and ways that the company can help. Companies like Sony and AOL Time Warner have been hindered by competing divisions often focused on divisional goals at the expense of the company. By contrast, Apple unified around a common vision of the customer, and a view of a complete solution spanning hardware, software and content.
By Steve Robins
No, this is not a good thing
Confession: I enjoy talking about “value” because sometimes, it’s counter-intuitive. For example: how can an expensive solution or product be a better value than an inexpensive solution or product?
Value has been making big news lately, especially in the turbulent world of tablet devices. Take a look at six months of HP TouchPad headlines: Continue reading
– By Steve Robins
R.I.P. The Flip
Earlier today, Cisco shut down the Flip Video division. How a product could go from must-have to shut-down in 4 years is incredible. Surely, it has something to do with the fact that Cisco is not a consumer products company – that’s just not in their DNA: they don’t have the expertise, understanding or willingness to run a division as a consumer products division.
– By Steve Robins
Sessions on Apple’s solution marketing and startup marketing at ProductCamp Boston!
ProductCamp Boston is coming to The Microsoft New England Research and Development Center again on Saturday, April 2 from 8 an to 4 pm.
I’m planning two sessions and I hope you’ll join me! Click the links to watch teaser presentations.
Track: Product Marketing
So you think that the Apple iPad is successful because it’s cheap and easy to use? It turns out that there’s much more behind the success of the Apple iPad. During this session, we’ll talk about how the iPad is at the center of a large customer-oriented solution. You’ll also learn how this solution is driving the iPad’s success and the key lessons you can use to drive successful solutions in your organization.
A first at ProductCamp! This interactive session will bring together experienced product managers and product marketers with entrepreneurs looking for guidance to their product and marketing challenges. If you’re a product manager or product manager with experience to share, we want YOU! And if you’re an entrepreneur with vexing – or easy – issues to solve, we’re here to help! Join us for this unique discussion!
- Building a winning solution marketing strategy
- Solution marketing best practices
- Intro to solution marketing
- Social media & YOU.
Learn more at http://www.productcampboston.org.
I’ll see you on April 2!