Tag Archives: Hubspot
Solution Marketing at ProductCamp Boston!
I’m psyched to be attending the second ProductCamp Boston tomorrow. If you’re already planning to attend, I hope you’ll attend the two sessions I’m planning to present/facilitate. And please make sure to vote for these sessions during morning voting!
- Solution Marketing Best Practices (Presentation and Discussion)
Today, customers want more than software products alone – they want comprehensive solutions that solve their business problems. During this presentation, we’ll look at how leading software companies are using solution marketing. You’ll learn best practices and gain new ideas that you can use in your organization. Companies included: Intuit, PowerAdvocate, HubSpot, IBM, Oracle, SAP, Microsoft, Comcast, Salesforce.com and Amazon. Watch the preview on Brainshark.
- The Impact of Social Media on Your Product Organization (Discussion)
How is social media affecting your organization? Share your experience and best practices in the use of customer/market-facing social media in your product management/product marketing organization. Watch the preview on Brainshark.
Thanks to the ProductCamp team for organizing what looks to be another great unconference.
Look for a future blog post on ProductCamp.
By: Steve Robins
Solution marketing continues to evolve with the rapid growth of social media. As a solution marketer, expect to create more and more social content and to participate in more and more social media activities, communities and dialogs. And you need to be prepared. That’s why this blog contains several posts on social media. Last weekend, I had the opportunity to see and discuss the latest social media trends and strategies at PodCamp Boston. Continue reading →
By: Steve Robins
So what does solution marketing have to do with inbound marketing and social media? As it turns out, quite a lot. Solution marketing focuses on solving customer problems – on their terms. And one of the best ways to engage with customers on their terms is via social media and inbound marketing (social media is one aspect of inbound marketing). Need to learn more? Check out Inbound Marketing University. Continue reading →