Tag Archives: Demos

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The Solution Marketing Blog: One Year Later

– By Steve Robins

Celebrating a year of blogging on solution marketing

First, thank you to everyone that reads this blog day-in and day-out – it’s been a great ride since February 2009. Thanks also to everyone who expressed interest in solution marketing at Product Camp Boston #1 and #2, and on the LinkedIn group and elsewhere.  And thanks to those who’ve helped to make this a great blog.  As they say, the best is yet to come.

In celebration of this milestone, following is a solution marketing recap from the last twelve months.

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Solution Demo Resources

By: Steve Robins

The Solution Demo Series, Part IV

This is the fourth part of the Solution Demo Series.  Check back for additional posts (see end of post for complete list).  Also, be sure to check out the last post, Elements of a Great Solution Demo.

Resources

Solution demos are a key aspect of a sound solution marketing strategy.  Following are great resources on demos, although many are more focused on product demos than solution demos. Continue reading →

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Elements of a Great Solution Demo

By: Steve Robins

The Solution Demo Series, Part III

This is the third part of the Solution Demo Series.  Check back for additional posts (see end of post for complete list).  Also, be sure to check out the last post, Strategizing The Solution Demo.

Now that you understand your audience, the business problem being addressed, and the goals of you and your audience, you can begin to build and deliver the actual demo. Following are several tips, based on my own experience and that of experts like Peter Cohan, that will help you to develop and deliver great demos.

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Strategizing The Solution Demo

By: Steve Robins

The Solution Demo Series, Part II

This is the second part of the Solution Demo Series.  Check back for additional posts (see end of post for complete list).  Also, be sure to check out the last post, Getting Started with Solution Demos.

You already know that solution demos are an important aspect of solution marketing.

Before you build a solution demo, make sure to do the advance work of understanding the target audience, their needs and goals for the demo.  Also consider the need and goals of your company.  Armed with this key information, you’re ready to begin building your solution demo (see next post). Continue reading →

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Getting Started with Solution Demos

By: Steve Robins

The Solution Demo Series, Part I

This is the first part of the Solution Demo Series. Check back for additional posts (see end of post for complete list).  Also, be sure to check out the earlier post, “It’s Never Just a Demo” about demos at WebInno22 in Boston.

If you’re marketing solutions, chances are that you’ll also need to develop, manage, and/or deliver solution demos.  This is the first installment of a series on how to develop and deliver great solution demos, based on my own experience and that of several demo experts like Peter Cohan (see forthcoming resource list for further details).
Let me know if you have additional suggestions for great solution demos – reply below.   Continue reading →

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