– By Steve Robins
The Apple iPad is a complete solution
iPad Series Part I
Read Part II, Apple iPad: Solution Evaluation
In recent weeks, you may have wondered about the anticipated success of the Apple iPad, similar to that of the iPhone and iPods that preceded it. Yes, Apple builds powerful, well-designed and easy-to-use products. And yes, despite Apple products’ frequently higher price, consumers have snapped up Apple Macs, iPods and iPhones at a rapid clip (over 75 million people use the iPhone and iTouch today). At the same time, the media industry itself is all abuzz that Apple devices, especially the iPad, will finally provide a content platform that enables them to make money from their digital content.
Apple doesn’t create technology platforms alone:
Apple solves problems.
But all of this misses one critical point: users have problems to solve and Apple does a better job of solving their “problems” than most other PC or electronics companies (Do you agree? Comment below!). So what is this “problem”? As the computer experience has shifted from digital content creation (think spreadsheets and documents – which will always be important) to digital content consumption (music, Web, images, video), people want to be able to access content from anywhere – on the go, at the office, in the living room. And thus far, Apple has solved the problem better than anyone else.
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Let’s take a look at the Huffington Post’s SEO strategy as described by the NY Times, and see how it applies to solution marketing:
THE Solution Marketing Blog 