Tag Archives: SIVA – Elements of Solution Marketing

Breaking Blogger’s Block

By: Steve Robins

Your solution marketing strategy should include “information,” the process of informing, educating and engaging with your customers, prospects, and key influencers.    In many cases, social media, such as blogs, will form a key component of the “Information” element.  But how do you get started?  What should you write on?  And how can you break “Blogger’s Block?”   Continue reading

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Filed under Information, SIVA - Elements of Solution Marketing, Social Media, Solution Marketing

Oracle, SAP and the Value of Maintenance & Support Contracts

When a customer buys a solution, they expect to receive value for their purchase. Some customers are taking a fresh look at the value of their Oracle and SAP maintenance and support contracts. Continue reading

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Filed under Case Studies, Other Solution Marketing, Pricing, Value

Fixing the Mix

A New Marketing Mix for Solutions

Software solution marketing may be similar to software product marketing – but the two are not the same because solution marketing requires a more customer-centric strategy. Continue reading

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Filed under Messaging, Overviews, SIVA - Elements of Solution Marketing, Solution Marketing