Who’s reading your blog? According to a recent NY Times article, Blogs Wane as the Young Drift to Sites Like Twitter, younger bloggers and readers are moving from blogging to more social and easier to use platforms like Twitter and Facebook. Continue reading
– By Steve Robins
Continued from The Solution Marketing Blog: Is Your SEO Worth $315 Million?
Let’s take a look at the Huffington Post’s SEO strategy as described by the NY Times, and see how it applies to solution marketing:
– By Steve Robins
The Huffington Post’s SEO strategy offers great lessons for any solution marketer. Last week, AOL agreed to purchase the Huffington Post for a cool $315 million. According to the NY Times,
The Huffington Post’s skill at using [SEO] tactics to increase readership and revenue was one of the ways it made itself worth $315 million to AOL.
– By Steve Robins
Content marketing is a core part of the educate and engage phase of the SIVA or SEVA model.
Last Thursday, I had the opportunity to hear Jon Kranz present at BPMA (Boston Product Management Association) Content Marketing. I’ve heard Jonathan present before and once again, he didn’t disappoint, adding new insight to content marketing (i.e., marketing using content). I recommend two of his eBooks, the eBook eBook (seriously) and The Content Marketing Playbook (coauthored). If you’re a solution marketer, sooner or later you’re going to need to use content marketing. Here are 5 things that you need to know about content marketing: Continue reading
– By Steve Robins
YouTube presents a great opportunity for solution marketers. But what exactly is the solution marketing opportunity? Viral videos? Product pitches? Video marketing? Read on for more. Continue reading
The Strategic Role of Product Marketing
Presentation at ProductCamp ON>LINE Friday June 11 at 1:15 pm ET
Register – free to attend. Learn more.
 Steve Robins has been helping companies to transform their marketing focus from technology platforms to customer solutions -- for over 10 years as a tech analyst and marketer at EMC Documentum, KANA and The Yankee Group. More... |
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