Tag Archives: ProductCamp

Session at ProductCamp: Marketing 3.0 – What’s Next?

ProductCamp BostonOnce again, I’ll be leading a session at ProductCamp Boston, one of the three largest ProductCamps in the world. I hope you’ll join me at ProductCamp and participate in this interactive discussion.  See below for registration details.  I hope you’ll also join me for the ProductCamp session on Growing Your Business in New Ways.

Discussion: Marketing 3.0 – What’s Next

Saturday 2nd May, 2015 – 1:45 to 2:35pm (EST) – note time change
Microsoft NERD Center, Commons B (10th floor – far side from where lunch is served)

Empowered consumers, content marketing, social selling, agile marketing and an explosion of new marketing (martech) tools: the world of marketing is rapidly evolving.

Join this interactive discussion about the challenges, opportunities and imperatives of the new marketing department of today. What’s working? What’s not? What needs to change? What does the marketing 3.0 department look like? What is its mission and goals?

Update

Read the session notes on Slideshare

About ProductCamp Boston

ProductCamp Boston is the only full-day unconference for product managers and product marketers in the Boston area. Because it’s an unconference, ProductCamp is organized by attendees, for attendees so you can get the most out of the day. Over 400 product management, product marketing professionals, developers, entrepreneurs, students and industry thought-leaders come together to network, share and learn about product management, product development, market trends, product marketing, startups, product design, career development, and more. ProductCamp website | Register for ProductCamp Boston

About Steve Robins

Steve Robins is the principal of Solution Marketing Strategies. For the last 15 years, Steve Robins has been transforming technology firms into market-leading, customer-focused solution providers. He’s held senior marketing roles at FirstBest Systems, EMC Documentum, and KANA Software. An industry thought-leader, Steve started the top-rated solution marketing blog, writes a marketing tech column for TechTarget, and has co-chaired the ProductCamp Boston unconference for several years.

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ProductCamp Boston is Coming

– By Steve Robins

THE event for product managers, product marketers, and entrepreneurs!

ProductCamp Boston is coming to The Microsoft New England Research and Development Center again on Saturday, April 2 from 8 an to 4 pm.

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Build a Winning Solution Marketing Strategy – ProductCamp Boston

– By Steve Robins

ProductCamp Boston

Practical Advice on Building a Solution Marketing Strategy

Session abstract: What is solution marketing strategy and how does it differ from product marketing strategy? Solutions go beyond product to solve business problems. During this session, you’ll learn how to assemble a compelling solution marketing strategy. We’ll look at segmentation, personas, competition, solution portfolios, the solution maturity model, and marketing strategies.

Thanks to everyone that attended the ProductCamp Boston session, Building a Winning Solution Marketing Strategy.  Following is additional information. Continue reading

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Filed under Access, Information, Messaging, Overviews, SIVA - Elements of Solution Marketing, Solution Marketing, Solution Maturity Model, Solutions, Value

Join Me At ProductCamp Boston

ProductCamp Boston

Solution Marketing at ProductCamp Boston!

I’m psyched to be attending the second ProductCamp Boston tomorrow.  If you’re already planning to attend, I hope you’ll attend the two sessions I’m planning to present/facilitate.  And please make sure to vote for these sessions during morning voting!

  • Solution Marketing Best Practices (Presentation and Discussion)
    Today, customers want more than software products alone – they want comprehensive solutions that solve their business problems. During this presentation, we’ll look at how leading software companies are using solution marketing.  You’ll learn best practices and gain new ideas that you can use in your organization.  Companies included: Intuit, PowerAdvocate, HubSpot, IBM, Oracle, SAP, Microsoft, Comcast, Salesforce.com and Amazon.  Watch the preview on Brainshark.

Thanks to the ProductCamp team for organizing what looks to be another great unconference.

Look for a future blog post on ProductCamp.

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Filed under Presentations, SIVA - Elements of Solution Marketing, Solution Marketing