Tag Archives: Marketing Mix

ProductCamp Boston Was Great

ProductCamp Boston was a huge success. Listen to/download the presentation on solution marketing. Learn more about ProductCamp.  Continue reading

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Filed under Overviews, Presentations, SIVA - Elements of Solution Marketing, Solution Marketing, Solutions

Fixing the Mix

A New Marketing Mix for Solutions

Software solution marketing may be similar to software product marketing – but the two are not the same because solution marketing requires a more customer-centric strategy. Continue reading

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Filed under Messaging, Overviews, SIVA - Elements of Solution Marketing, Solution Marketing