Tag Archives: Customers

Keynote at ProductCamp Boston: The Invisible Customer

Join me On June 9 at Microsoft Cambridge for ProductCamp Boston 2012!

I’ve always been passionate about ProductCamp – I’ve been speaking at ProductCamp Boston since it began in 2009 and have been leading the marketing team since 2011. So I’m very honored to be delivering the keynote presentation this year.

The theme for ProductCamp Boston 2012 is Customers First! And it’s a fitting theme since customers are so central to the success of our products and solutions, companies, and even our careers.

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Where’s the Customer at Sony?

By Steve Robins

It’s time to think outside the box. Or the division. Or the hardware. Or the…

In order to offer complete solutions, companies need to come together around a shared vision of the customer, their challenges, and ways that the company can help. Companies like Sony and AOL Time Warner have been hindered by competing divisions often focused on divisional goals at the expense of the company. By contrast, Apple unified around a common vision of the customer, and a view of a complete solution spanning hardware, software and content.

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Filed under Case Studies, Solution, Solutions, The Solution Marketing Blog

Tagged as AOL Time Warner, Apple, Case Studies, Customers, iPod, New York Times, Solution Marketing, Sony, Sony Walkman, Steve Jobs, Walter Isaacson

Arrogance Is Not a Solution

– By Steve Robins

Arrogance contributed to Apple iPhone antenna woes

Continued from Apple: Honey I Forgot the Customer!

Solutions are driven by user needs. Even innovative new offerings need to be based on the needs and habits of real users. Apple’s iPone 4 debacle, aka “Antennagate”, came about in part because they failed to include actual users in their development cycle.