– By Steve Robins
Celebrating a year of blogging on solution marketing
First, thank you to everyone that reads this blog day-in and day-out – it’s been a great ride since February 2009. Thanks also to everyone who expressed interest in solution marketing at Product Camp Boston #1 and #2, and on the LinkedIn group and elsewhere. And thanks to those who’ve helped to make this a great blog. As they say, the best is yet to come.
In celebration of this milestone, following is a solution marketing recap from the last twelve months.
Continue reading →
Filed under Access, Case Studies, Demos, Information, Message, SIVA - Elements of Solution Marketing, Solution Marketing, Value
Tagged as Case Studies, Comcast, Demos, E2.0, Hyundai, Newspapers, NY Times, open source, Oracle, SaaS, SAP, SIVA, SIVA - Information, SIVA - Value, Solution Demos, Solution Marketing, Value
Update to the Hyundai post: As you might imagine, other industries, especially those that provide expensive and discretionary products and services, are offering other sorts of complete solutions that allow refunds in the event of a layoff. Continue reading →
Part of the Series: More Similar Than You’d Think: Hyundai, IBM, Chuck E. Cheese’s, and Amazon
Hyundai takes a broader view of customer needs – selling cars is about much more than the car itself. Continue reading →