Tag Archives: Hyundai

The Solution Marketing Blog: One Year Later

– By Steve Robins

Celebrating a year of blogging on solution marketing

First, thank you to everyone that reads this blog day-in and day-out – it’s been a great ride since February 2009. Thanks also to everyone who expressed interest in solution marketing at Product Camp Boston #1 and #2, and on the LinkedIn group and elsewhere.  And thanks to those who’ve helped to make this a great blog.  As they say, the best is yet to come.

In celebration of this milestone, following is a solution marketing recap from the last twelve months.

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Filed under Access, Case Studies, Demos, Information, Message, SIVA - Elements of Solution Marketing, Solution Marketing, Value

Hyundai Is Not Alone

Update to the Hyundai post: As you might imagine, other industries, especially those that provide expensive and discretionary products and services, are offering other sorts of complete solutions that allow refunds in the event of a layoff. Continue reading

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Filed under Case Studies, Solutions

Doesn’t Hyundai Sell Cars?

Part of the Series: More Similar Than You’d Think: Hyundai, IBM, Chuck E. Cheese’s, and Amazon

Hyundai takes a broader view of customer needs – selling cars is about much more than the car itself. Continue reading

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Filed under Case Studies, Solutions