Tag Archives: LinkedIn

Solution Marketing @ The Boston Startup School

By Steve Robins

Solution Marketing for Startups

A few weeks back, I had the opportunity to teach a one-day solution marketing class at the Boston Startup School, located in the Harvard Innovation Lab.

Learn to Do

If you have the opportunity to teach, learn, network or otherwise participate with Boston Startup School, jump on it!  Run by startup incubator TechStars, the new program helps “young professionals to learn the skills needed to have an immediate and positive impact on the startup they join.”  Wondering what’s on their minds?  Check out the new blog by the sales and marketing classes, www.GrowthNinja.com, which states that…

 You don’t have to start a company to be an entrepreneur.  Entrepreneurship is a mindset.  It’s a healthy discontent with the status quo that brings together teams dedicated to making the world a better place.  Entrepreneurs include all members of a startup team, from the CEO to the summer intern.

…and I couldn’t agree more. Continue reading

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Filed under Case Studies, Classes, Overviews, Presentations, SEVA - Elements of Solution Marketing, Solution Marketing, Solutions, The Solution Marketing Blog

Beyond Products: Solution Marketing

By Steve Robins

February 16 Presentation to the BPMA

 

TBPMAhanks to everyone who attended Thursday’s presentation at the Boston Product Management Association, Beyond Products: Solution Marketing.  You helped to make it one of the best discussions I’ve ever led on solution marketing.

You can find the Beyond Products: Solution Marketing presentation slides as well as the Solution Marketing Framework, along with other solution marketing content on Slideshare.

          
I hope you’ll continue the discussion in a variety of ways:

  • Before you do anything else, make sure to join the Solution Marketing Pros group on LinkedIn where you can share your successes and get help with your challenges from other solution marketers.  The group includes folks from leading companies around the world including…

    Acronis, Adobe, ADP, Akamai, Amazon, Ariba, Aspen Technology, Autonomy (HP), Box, Cisco, CSC, Dell, Eloqua, EMC, Endeca, Epicor, FirstBest, Gartner, HCL, Hitachi, Honeywell, H-P, IBM, Informatica, Iron Mountain, KANA Software, Kronos, Level 3 Communications, Lionbridge, McAfee, Microsoft, Misys, Motorola, NetApp, Nortel, Nuance, Oracle, Orange, Pegasystems, Pitney Bowes, Progress Software, Red Hat, Salesforce.com, SAP, Sapient, Seagate Technology, Siemens, SONY, SunGard, Symantec, Tata, TELUS,  TIBCO, Time Warner Cable, Tripwire, Verizon, Vertex, Wipro

  • Follow my Twitter stream for the latest solution marketing news.
  • Check out additional articles on The Solution Marketing Blog – and be sure to comment!
  • Come back for next month’s solution pricing presentation by Jim Geisman
  • Contact me if you have additional questions, s.robins [at] SolutionMKT [dot] com

Special thanks to the great folks at BPMA for organizing this event.

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Filed under Case Studies, Presentations, SEVA - Elements of Solution Marketing, Solution Framework, Solution Marketing, Solution Marketing Framework, Solution Marketing Strategy, The Solution Marketing Blog

LinkedIn Group for Solution Marketing

Join the conversation — check out the new LinkedIn Group, Solution Marketing Pros,” for solution marketing practitioners… like you!  The group is intended to help solution marketers share best practices, get advice etc.  I hope you’ll join.

— Steve

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Filed under Resources (additional), Solution Marketing, Solution Marketing Community