Tag Archives: BPMA

Join me for 2 great events, November in Boston

Updated December 1, 2015 – see links to presentation slides below.

I’m presenting at two great upcoming events in the Boston area – see you there!

Digital Transformation:
New Solutions, New Marketing Opportunities
Tuesday, Nov. 17 at 6:00 pm
Boston Agile Marketing Group
Boston, MA
Presentation Slides (Slideshare)

Digital transformation enables companies to innovate in new ways and better serve customers. Learn how to create disruptive solutions from the leaders.

Solution Marketing – Best Practices
Thursday, Nov. 19 at 6:15 pm
Boston Product Management Association
Waltham, MA
Presentation Slides (Slideshare)

Everyone has a “solution” – or do they? Learn how leaders like Apple, Uber and EMC are transforming markets to drive growth. You’ll learn what solutions are, how they’re different from products, and how solutions help winning companies to better meet customer needs.

Agile Marketing Resources

If you’re a solution marketer today, there’s a good chance that you are, or will be, using agile marketing. Read on to learn more.

Last night I attended a great event at the Boston Product Management Association, The Marketing Plan is Dead, by Jon Gatrell of Pragmatic Marketing. For some companies, agile marketing is replacing the traditional waterfall marketing plan. Problem is, agile marketing is a “newish” discipline, so many attendees were left wondering what to do next. Where can you learn more? What companies are successfully using agile marketing today?

To answer that challenge, following is a very short list of my favorite resources:

Creating an Agile, Data-Driven Marketing Team – A must-watch presentation by Ellie Mirman, VP of Marketing at Toast, formerly of HubSpot – one of the best presentations on how to do agile marketing, period
Boston Agile Marketing Group (meetup) – Meets once each month and is led by some of the top experts on agile
(disclosure: I help run this group)
What is agile marketing – Blog post by Jim Ewel
Agile marketing resource list – Also by Jim Ewel
HubSpot’s presentation on agile – HubSpot uses agile to varying degrees throughout marketing
Agile marketing manifesto – Developed a few years ago by agile marketing thought-leaders from around the country
Monthly Agility Podcast and Agile Marketing Blog – By Frank Days and John Cass
A quick guide to agile marketing – Blog post by Jeff Julian
BCG – The Agile Marketing Organization – Just published by the Boston Consulting Group (BCG)
Syncing marketing with agile development – Discussion from ProductCamp Boston 2013
Twitter – There’s always something new

Be sure to comment below on additional resources that have helped you.

Beyond Products: Solution Marketing

By Steve Robins

February 16 Presentation to the BPMA

Thanks to everyone who attended Thursday’s presentation at the Boston Product Management Association, Beyond Products: Solution Marketing. You helped to make it one of the best discussions I’ve ever led on solution marketing.

You can find the Beyond Products: Solution Marketing presentation slides as well as the Solution Marketing Framework, along with other solution marketing content on Slideshare.

I hope you’ll continue the discussion in a variety of ways:

Before you do anything else, make sure to join the Solution Marketing Pros group on LinkedIn where you can share your successes and get help with your challenges from other solution marketers. The group includes folks from leading companies around the world including…

Acronis, Adobe, ADP, Akamai, Amazon, Ariba, Aspen Technology, Autonomy (HP), Box, Cisco, CSC, Dell, Eloqua, EMC, Endeca, Epicor, FirstBest, Gartner, HCL, Hitachi, Honeywell, H-P, IBM, Informatica, Iron Mountain, KANA Software, Kronos, Level 3 Communications, Lionbridge, McAfee, Microsoft, Misys, Motorola, NetApp, Nortel, Nuance, Oracle, Orange, Pegasystems, Pitney Bowes, Progress Software, Red Hat, Salesforce.com, SAP, Sapient, Seagate Technology, Siemens, SONY, SunGard, Symantec, Tata, TELUS, TIBCO, Time Warner Cable, Tripwire, Verizon, Vertex, Wipro
Follow my Twitter stream for the latest solution marketing news.
Check out additional articles on The Solution Marketing Blog – and be sure to comment!
Come back for next month’s solution pricing presentation by Jim Geisman
Contact me if you have additional questions, s.robins [at] SolutionMKT [dot] com

Special thanks to the great folks at BPMA for organizing this event.

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Filed under Case Studies, Presentations, SEVA - Elements of Solution Marketing, Solution Framework, Solution Marketing, Solution Marketing Framework, Solution Marketing Strategy, The Solution Marketing Blog

Tagged as Beyond Products: Solution Marketing, BPMA, LinkedIn, Solution Marketing, Solution Marketing Framework, Solution Marketing Pros, Solution Marketing Pros LinkedIn Group, Solutions, Steve Robins

Content Marketing: 5 Things You Should Know

– By Steve Robins

Jon Kranz Speaks at BPMA

Content marketing is a core part of the educate and engage phase of the SIVA or SEVA model.

Last Thursday, I had the opportunity to hear Jon Kranz present at BPMA (Boston Product Management Association) Content Marketing. I’ve heard Jonathan present before and once again, he didn’t disappoint, adding new insight to content marketing (i.e., marketing using content). I recommend two of his eBooks, the eBook eBook (seriously) and The Content Marketing Playbook (coauthored). If you’re a solution marketer, sooner or later you’re going to need to use content marketing. Here are 5 things that you need to know about content marketing: Continue reading →

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Filed under Access, Access, Content Marketing, Content Marketing, Education and Engagement, Information, SEVA - Elements of Solution Marketing, SIVA - Elements of Solution Marketing, Social Media, Social Media

Tagged as Access, blog, Blogging, BPMA, Content Marketing, Eduction, Engagement, Information, Jonathan Kranz, SEVA, SIVA, Solution Marketing, Steve Robins, technology marketing, The eBook eBook