Tag Archives: Apple iPad

It’s About Content Consumption

– By Steve Robins

R.I.P. The Flip

Earlier today, Cisco shut down the Flip Video division.  How a product could go from must-have to shut-down in 4 years is incredible.  Surely, it has something to do with the fact that Cisco is not a consumer products company – that’s just not in their DNA: they don’t have the expertise, understanding or willingness to run a division as a consumer products division.

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Filed under Case Studies, ProductCamp Boston, Solution Marketing

Join Me For Great Sessions at ProductCamp Boston!

– By Steve Robins

Sessions on Apple’s solution marketing and startup marketing at ProductCamp Boston!

ProductCamp Boston is coming to The Microsoft New England Research and Development Center again on Saturday, April 2 from 8 an to 4 pm.

I’m planning two sessions and I hope you’ll join me!  Click the links to watch teaser presentations.

Solution Marketing Lessons from the Apple iPad

Track: Product Marketing

So you think that the Apple iPad is successful because it’s cheap and easy to use?  It turns out that there’s much more behind the success of the Apple iPad.  During this session, we’ll talk about how the iPad is at the center of a large customer-oriented solution.  You’ll also learn how this solution is driving the iPad’s success and the key lessons you can use to drive successful solutions in your organization.

Startup Marketing Clinic (for Entrepreneurs and Product Managers/Product Marketers)

Track: Entrepreneurship/Startups

A first at ProductCamp!  This interactive session will bring together experienced product managers and product marketers with entrepreneurs looking for guidance to their product and marketing challenges.  If you’re a product manager or product manager with experience to share, we want YOU!  And if you’re an entrepreneur with vexing – or easy – issues to solve, we’re here to help!  Join us for this unique discussion!

Previous Sessions

Learn more at http://www.productcampboston.org.

I’ll see you on April 2!

Steve

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Filed under ProductCamp, ProductCamp Boston, Solution Marketing

Apple iPad: Solution Evaluation

– By Steve Robins

Rating the Apple iPad as a Solution
iPad Series Part II

Read Part I, Apple iPad: Tablet or Solution

iPad - a complete solution

A complete solution incorporates users, process, content, technology and services

Since January, I’ve been researching the Apple iPad in order to rate it as a solution.  I even took one for a test drive on Sunday (thanks Jeff Berg of Purple Shark Consulting!).  The rating is actually a strategic tool that enables marketers to meet customer needs by offering a complete solution. But the Apple iPad has generated so much hype that it’s a great solution to evaluate.  The iPad received a rating of 4.3 out of 5.  By comparison, most other tablet offerings today would probably score 2.5 or lower on the solution rating scale.  The best possible score is 5 (complete solution) while the lowest is 1 (product, not a solution).  This is an independent evaluation and was not funded by Apple.

Click “Keep reading” below to see the full solution evaluation of the Apple iPad.

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Filed under Case Studies, Pricing, SIVA - Elements of Solution Marketing, Solution Marketing, Value

Apple iPad: Tablet or Solution?

– By Steve Robins

The Apple iPad is a complete solution
iPad Series Part I

iPad is here

Read Part II, Apple iPad: Solution Evaluation

In recent weeks, you may have wondered about the anticipated success of the Apple iPad, similar to that of the iPhone and iPods that preceded it.  Yes, Apple builds powerful, well-designed and easy-to-use products.  And yes, despite Apple products’ frequently higher price, consumers have snapped up Apple Macs, iPods and iPhones at a rapid clip (over 75 million people use the iPhone and iTouch today).  At the same time, the media industry itself is all abuzz that Apple devices, especially the iPad, will finally provide a content platform that enables them to make money from their digital content.

Apple doesn’t create technology platforms alone:
Apple solves problems.

But all of this misses one critical point: users have problems to solve and Apple does a better job of solving their “problems” than most other PC or electronics companies (Do you agree?  Comment below!).   So what is this “problem”? As the computer experience has shifted from digital content creation (think spreadsheets and documents – which will always be important) to digital content consumption (music, Web, images, video), people want to be able to access content from anywhere – on the go, at the office, in the living room.  And thus far, Apple has solved the problem better than anyone else.

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Filed under Case Studies, Solution Marketing, Solutions

The Apple iPad Solution

– By Steve Robins

Apple iPad: Game-Changer?  Device?  Solution?

The iPad Solution. Why all the fuss about the Apple iPad?  What makes it special?  Read on to better understand the potential success of the iPad.  Hint: the iPad is more than a device… it’s a solution.

The original post from April 4 has been split into two posts:

Part I, Apple iPad: Tablet or Solution

Part II, Apple iPad: Solution Evaluation

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Filed under Case Studies, Solution Marketing, Solutions