Tag Archives: Web 2.0

Enterprise 2.0 Conference

Reflections from the Enterprise 2.0 Conference (E2Conf) in Boston

By: Steve Robins

Solutions 2.0? As a solution marketer, I’m always looking for trends that will affect our field. Web 2.0 and social media technologies have been broadly embraced outside the corporation.  Based on many of the same concepts, Enterprise 2.0 technologies — and solutions — are bound to have an effect on the enterprise and on all aspects of software marketing, including solution marketing.  The big question is how much?  That’s why I attended the Enterprise 2.0 Conference (E2Conf) last week in Boston.   Continue reading


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Filed under Enterprise 2.0

Who Really “Owns” Your Message?

Social Media Strategies for Solution Marketing, Part I

By: Steve Robins

Over the years, I’ve coached employees to control the marketing message, ensuring consistent repetition across marketing activities, communication channels and sales training.  Repetition increases message effectiveness so “control” has always been important.  But a new model has emerged that’s less about control and more about influence in a widely connected Web 2.0 world where anyone that wants to, can have a voice that gets heard.  

This is all about education and dialog – and that’s what the Information component of SIVA (Solution – Information – Value – Access) solution marketing is all about.     Continue reading


Filed under Messaging, Social Media, Solution Marketing