Tag Archives: Blogging

Blogging Gets Serious

– By Steve Robins

Younger Readers Flock to Facebook

Who’s reading your blog?  According to a recent NY Times article, Blogs Wane as the Young Drift to Sites Like Twitter, younger bloggers and readers are moving from blogging to more social and easier to use platforms like Twitter and Facebook. Continue reading

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Filed under Access, Access, SEVA - Elements of Solution Marketing, SIVA - Elements of Solution Marketing, Solution Marketing, The Solution Marketing Blog

HuffPost SEO Lessons for Solution Marketing

– By Steve Robins

More Learnings from The Huffington Post

Continued from The Solution Marketing Blog: Is Your SEO Worth $315 Million?

Let’s take a look at the Huffington Post’s SEO strategy as described by the NY Times, and see how it applies to solution marketing:

  1. Provide value. First and foremost, write content that provides value to your readers.
  2. Use keywords – within reason. Make sure that you do include relevant keywords in the top few paragraphs of a page or article.  Don’t pack in too many keywords or your content will be hard to understand – which won’t help anyone. Continue reading

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Is Your SEO Worth $315 Million?

– By Steve Robins

What you can learn from the Huffington Post’s SEO strategy

The Huffington Post’s SEO strategy offers great lessons for any solution marketer.  Last week, AOL agreed to purchase the Huffington Post for a cool $315 million.  According to the NY Times,

The Huffington Post’s skill at using [SEO] tactics to increase readership and revenue was one of the ways it made itself worth $315 million to AOL.

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Filed under Case Studies, Education and Engagement, Message, Social Media, Social Media, Solution Marketing, The Solution Marketing Blog

Content Marketing: 5 Things You Should Know

– By Steve Robins

Jon Kranz Speaks at BPMA

Content marketing is a core part of the educate and engage phase of the SIVA or SEVA model.

5 Things You Should Know - The Solution Marketing Blog

Last Thursday, I had the opportunity to hear Jon Kranz present at BPMA (Boston Product Management Association) Content Marketing.  I’ve heard Jonathan present before and once again, he didn’t disappoint, adding new insight to content marketing (i.e., marketing using content).  I recommend two of his eBooks, the eBook eBook (seriously) and The Content Marketing Playbook (coauthored).  If you’re a solution marketer, sooner or later you’re going to need to use content marketing.  Here are 5 things that you need to know about content marketing:   Continue reading

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Filed under Access, Access, Content Marketing, Content Marketing, Education and Engagement, Information, SEVA - Elements of Solution Marketing, SIVA - Elements of Solution Marketing, Social Media, Social Media

Blogging with Integrity

– By Steve Robins

BlogWithIntegrity.com

Check out The Solution Marketing Blog’s Integrity Policy, posted today courtesy of Blog with Integrity.

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Blogger’s Paradise

– By Steve Robins

The Solution Marketer’s Guide to WordCamp Boston

WordCamp Boston 2010

A great resource for anyone interested in WordPress, blogging or social publishing

This past weekend, I attended the inaugural WordCamp Boston at the Microsoft NERD Center in Cambridge, MA.  WordCamp was a great opportunity to dig deeper into the WordPress platform that powers The Solution Marketing Blog.  The conference offered a special bonus as well: ten years after the Cluetrain Manifesto was first published, two of the authors, Doc Searls and David Weinberger, participated in a discussion with the Boston Globe’s Scott Kirsner.  The conference had an interesting mix of attendees – both technical consultants/developers and business bloggers.  As is the case for most xCamps (ProductCamp, CloudCamp, etc), the atmosphere and program was informal, collegial and educational.

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Social Media and You – Presentation at ProductCamp Boston

ProductCamp Boston

The Impact of Social Media on Product Management and Product Marketing

Abstract, downloadable presentation PDF, session discussion notes, and many additional resources.

As a follow-up to the presentation at ProductCamp, following are a session abstract, presentation slides, and numerous additional resources.  If you have any questions, please leave a comment below and I’ll be sure to respond.  Even if you were unable to attend the event, this session should be of interest whether you’re in product management, product marketing or of course, solution marketing.

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Filed under Presentations, ProductCamp, Resources (additional), Social Media, Solution Marketing