Part of the Series: More Similar Than You’d Think: Hyundai, IBM, Chuck E. Cheese’s, and Amazon
Hyundai takes a broader view of customer needs – selling cars is about much more than the car itself. Continue reading
Tag Archives: Software Solution Marketing
LinkedIn Group for Solution Marketing
Join the conversation — check out the new LinkedIn Group, “Solution Marketing Pros,” for solution marketing practitioners… like you! The group is intended to help solution marketers share best practices, get advice etc. I hope you’ll join.
— Steve
ProductCamp Boston Was Great
ProductCamp Boston was a huge success. Listen to/download the presentation on solution marketing. Learn more about ProductCamp. Continue reading
Fixing the Mix
A New Marketing Mix for Solutions
Software solution marketing may be similar to software product marketing – but the two are not the same because solution marketing requires a more customer-centric strategy. Continue reading
Survey!
WHAT DO YOU THINK ABOUT SOLUTIONS? Please participate in this very short survey on solutions and solution marketing. Check this blog in early spring for results.
Filed under Solution Marketing Community, Survey
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