Tag Archives: Software Solution Marketing

Doesn’t Hyundai Sell Cars?

Part of the Series: More Similar Than You’d Think: Hyundai, IBM, Chuck E. Cheese’s, and Amazon

Hyundai takes a broader view of customer needs – selling cars is about much more than the car itself. Continue reading

Leave a comment

Filed under Case Studies, Solutions

LinkedIn Group for Solution Marketing

Join the conversation — check out the new LinkedIn Group, Solution Marketing Pros,” for solution marketing practitioners… like you!  The group is intended to help solution marketers share best practices, get advice etc.  I hope you’ll join.

— Steve

Leave a comment

Filed under Resources (additional), Solution Marketing, Solution Marketing Community

ProductCamp Boston Was Great

ProductCamp Boston was a huge success. Listen to/download the presentation on solution marketing. Learn more about ProductCamp.  Continue reading


Filed under Overviews, Presentations, SIVA - Elements of Solution Marketing, Solution Marketing, Solutions

Fixing the Mix

A New Marketing Mix for Solutions

Software solution marketing may be similar to software product marketing – but the two are not the same because solution marketing requires a more customer-centric strategy. Continue reading


Filed under Messaging, Overviews, SIVA - Elements of Solution Marketing, Solution Marketing


WHAT DO YOU THINK ABOUT SOLUTIONS?  Please participate in this very short survey on solutions and solution marketing.  Check this blog in early spring for results.

Click here to jump to the survey.

Leave a comment

Filed under Solution Marketing Community, Survey

What Exactly is Solution Marketing?

Within 15 minutes of starting a Pragmatic Marketing class, our instructor told us that he deplored the use of the word “solution” in high tech marketing. The word “solution” just may be the most over-used and least understood word in tech marketing today.  So you might think that you should run as far away from that word as possible. You might think that you should retreat to terms like “products” and “services” and “offerings” (as if that was clear).  And you’d be wrong.
Continue reading

1 Comment

Filed under Product Marketing