Tag Archives: Solution

More than a Moustrap

“Build a better mousetrap and the world will beat a path to your door.”

Turns out, it takes more than a mousetrap for the world to beat a path to your door.  Check out this post on LinkedIn to read more.

Image by  Evan-Amos, via Wikimedia Commons

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Filed under Solution, Solution Marketing, Solution Marketing Framework, Solutions

It’s the Business Problem, Stupid

A Lesson from AMD’s Consumer Solutions

– By Steve Robins

AMD Simplifies Chip Labeling

AMD Simplifies Chip Labeling (Source: TechSpot)

Several months ago, chipmaker AMD updated their consumer marketing to focus on the total value of their PC chips rather than the speeds and feeds that consumers often found confusing and nearly meaningless.  This case study offers a great lesson for solution marketers.

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Filed under Case Studies, Information, Solution Marketing

Solution Marketing Best Practices – Presentation at ProductCamp Boston

ProductCamp Boston


Learn from Leaders Including Intuit, PowerAdvocate, HubSpot, Oracle, SAP, Microsoft, Amazon, Salesforce.com, Among Others

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Filed under Case Studies, Presentations, ProductCamp, Resources (additional), SIVA - Elements of Solution Marketing, Solution Marketing

Improve Your Social Media Skills at IMU

By: Steve Robins

The last few posts have been on social media.  If you want to learn more about social media, I encourage you to attend Inbound Marketing University (IMU) this week.  The good news: there’s no charge to attend.   Continue reading

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Filed under Classes, Social Media, Solution Marketing

SaaS and Open Source: Solutions?

By: Steve Robins

If it’s SaaS, is it a solution? Can a vendor offer an open source solution? Of course they can. A solution is the complete answer to a customer’s problem. If that answer happens to contain open source (OSS) or Software-As-A-Service (SaaS) then it’s still a solution.   Continue reading

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Filed under Solution Marketing, Solutions

SAP Customers Demand Value for Enterprise Support

By: Steve Robins

This is an update to the earlier post, Oracle, SAP and the Value of Maintenance & Support Contracts:

VALUE is a core element of the SIVA solution marketing model.  Not surprisingly, the most important element in pricing a solution is the solution’s VALUE as perceived by customers.  That lesson proved embarrassing for SAP this week as they were forced to slow down a planed support price increase until they could demonstrate its value.      Continue reading

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Filed under Case Studies, SIVA - Elements of Solution Marketing, Solution Marketing, Value

Fixing the Mix

A New Marketing Mix for Solutions

Software solution marketing may be similar to software product marketing – but the two are not the same because solution marketing requires a more customer-centric strategy. Continue reading

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Filed under Messaging, Overviews, SIVA - Elements of Solution Marketing, Solution Marketing