“Build a better mousetrap and the world will beat a path to your door.”
Turns out, it takes more than a mousetrap for the world to beat a path to your door. Check out this post on LinkedIn to read more.
Image by Rudy and Peter Skitterians from Pixabay
– By Steve Robins
AMD Simplifies Chip Labeling (Source: TechSpot)
Several months ago, chipmaker AMD updated their consumer marketing to focus on the total value of their PC chips rather than the speeds and feeds that consumers often found confusing and nearly meaningless. This case study offers a great lesson for solution marketers.
Filed under Case Studies, Information, Solution Marketing
By: Steve Robins
The last few posts have been on social media. If you want to learn more about social media, I encourage you to attend Inbound Marketing University (IMU) this week. The good news: there’s no charge to attend. Continue reading
Filed under Classes, Social Media, Solution Marketing
By: Steve Robins
If it’s SaaS, is it a solution? Can a vendor offer an open source solution? Of course they can. A solution is the complete answer to a customer’s problem. If that answer happens to contain open source (OSS) or Software-As-A-Service (SaaS) then it’s still a solution. Continue reading
Filed under Solution Marketing, Solutions
The Strategic Role of Product Marketing
Presentation at ProductCamp ON>LINE Friday June 11 at 1:15 pm ET
Register – free to attend. Learn more.
 Steve Robins has been helping companies to transform their marketing focus from technology platforms to customer solutions -- for over 10 years as a tech analyst and marketer at EMC Documentum, KANA and The Yankee Group. More... |
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