Tag Archives: Links to external sites

Solution Marketing Best Practices – Presentation at ProductCamp Boston

ProductCamp Boston

Learn from Leaders Including Intuit, PowerAdvocate, HubSpot, Oracle, SAP, Microsoft, Amazon, Salesforce.com, Among Others

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Filed under Case Studies, Presentations, ProductCamp, Resources (additional), SIVA - Elements of Solution Marketing, Solution Marketing

The Skinny: Solution Taglines

By: Steve Robins

A major part of solution marketing is, well, marketing the solution.  And a very small part of marketing (tongue in cheek) is the tagline.  Actually, the tagline is not really so small.  The tagline succinctly describes the value of your solution.  The tagline attracts attention.  It creates interest and draws people in to learn more.  And it’s memorable.  

But do taglines really matter for solutions?  If you want to attract attention, create interest, and have folks remember your solution, taglines can definitely help.  Think of the tagline as the simple, attention-grabbing statement at the top of your collateral, at the start and end of a slide deck, as a header on your website.

At the same time, if you want them to be taken seriously, solution taglines shouldn’t be too clever or fluffy.  Focus on the business value of your solution, without distracting from it.

For more on taglines, check out this great (and succinct) post from the Kherize5 blog: 9 Tips for Creating Great Taglines.

Update: The “9 Tips…” link has now been updated (2/1/2010)

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Filed under Information, Messaging, SIVA - Elements of Solution Marketing, Solution Marketing

It’s Never Just a Demo

Lessons from WebInno22

A few weeks back I attended WebInno22 in Cambridge MA, founded by David Beisel of Venrock.  The gathering of 500+ technorati – entrepreneurs, investors, potential customers, analysts, press and others, is designed to showcase the work of innovative Boston area Internet and software firms through 5-minute demos.  And those 5-minute demos provided some great lessons.   Continue reading


Filed under Demos, Messaging, Product Marketing, Solution Marketing