Tag Archives: Information

Content Marketing: 5 Things You Should Know

– By Steve Robins

Jon Kranz Speaks at BPMA

Content marketing is a core part of the educate and engage phase of the SIVA or SEVA model.

5 Things You Should Know - The Solution Marketing Blog

Last Thursday, I had the opportunity to hear Jon Kranz present at BPMA (Boston Product Management Association) Content Marketing.  I’ve heard Jonathan present before and once again, he didn’t disappoint, adding new insight to content marketing (i.e., marketing using content).  I recommend two of his eBooks, the eBook eBook (seriously) and The Content Marketing Playbook (coauthored).  If you’re a solution marketer, sooner or later you’re going to need to use content marketing.  Here are 5 things that you need to know about content marketing:   Continue reading

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Filed under Access, Access, Content Marketing, Content Marketing, Education and Engagement, Information, SEVA - Elements of Solution Marketing, SIVA - Elements of Solution Marketing, Social Media, Social Media

Speaking Customer-ese

Power up your solution marketing with your new customer language skills.

Follow up post to Learn a New Language

– By Steve Robins

Yesterday, we talked about how to develop your customer/buyer/user language skills through a six part process in which you reviewed the target market, culture/jargon, market drivers, the business opportunity, and industry influencers.  Today we’ll talk more about the final phase, Translation. Continue reading

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Filed under Message, Solution Marketing

It’s the Business Problem, Stupid

A Lesson from AMD’s Consumer Solutions

– By Steve Robins

AMD Simplifies Chip Labeling

AMD Simplifies Chip Labeling (Source: TechSpot)

Several months ago, chipmaker AMD updated their consumer marketing to focus on the total value of their PC chips rather than the speeds and feeds that consumers often found confusing and nearly meaningless.  This case study offers a great lesson for solution marketers.

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Filed under Case Studies, Information, Solution Marketing

Think Like Your Customer

The Key To Solution Marketing: Understand the Customer

By: Steve Robins

I came across a great blog post, How to Use the Secret Desires of Your Customers on Michael Martine’s Remarkablogger.  While the post is about blogging, it also applies to solution marketing.   Continue reading

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Filed under Information, Messaging, Solution Marketing, Solutions

Breaking Blogger’s Block

By: Steve Robins

Your solution marketing strategy should include “information,” the process of informing, educating and engaging with your customers, prospects, and key influencers.    In many cases, social media, such as blogs, will form a key component of the “Information” element.  But how do you get started?  What should you write on?  And how can you break “Blogger’s Block?”   Continue reading

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Filed under Information, SIVA - Elements of Solution Marketing, Social Media, Solution Marketing

Which Content Should I Create?

Quick Post:

Content is a critical part of any solution marketing campaign. And content is your critical feed into the social media engine. The question is, which content makes sense when?

Check out the following post from Savvy B2B Marketing. You’ll see twenty different content formats and their uses – a great resource.

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Filed under Information, Social Media

Developing Your Social Media Strategy

Social Media Strategies for Solution Marketing,
Part II

By: Steve Robins

The solution message and corresponding social media strategy are critical elements of the Information component of solution marketing (SIVA: Solution – Information – Value – Access).  

In Part I of Social Media Strategies for Solution Marketing, Who Really “Owns” Your Message?, we discussed the need for a strategy to influence the influencers.  Now we’ll take a look at the key steps to develop a social media strategy as part of your broader solution marketing plan.   Continue reading

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Filed under Access, Access, Information, Social Media, Solution Marketing