– By Steve Robins
THE event for product managers, product marketers, and entrepreneurs!
ProductCamp Boston is coming to The Microsoft New England Research and Development Center again on Saturday, April 2 from 8 an to 4 pm.
Tag Archives: ProductCamp Boston
ProductCamp Boston is Coming
Build a Winning Solution Marketing Strategy – ProductCamp Boston
– By Steve Robins
Practical Advice on Building a Solution Marketing Strategy
Session abstract: What is solution marketing strategy and how does it differ from product marketing strategy? Solutions go beyond product to solve business problems. During this session, you’ll learn how to assemble a compelling solution marketing strategy. We’ll look at segmentation, personas, competition, solution portfolios, the solution maturity model, and marketing strategies.
Thanks to everyone that attended the ProductCamp Boston session, Building a Winning Solution Marketing Strategy. Following is additional information. Continue reading
Social Media & YOU – ProductCamp Boston
– By Steve Robins
The Impact of Social Media on Product Management and Product Marketing
Session abstract: Continue the social media dialog from the fall ProductCamp. How are you using social media to support product management/ product marketing? Share best practices, lessons learned, challenges, and solutions.
Thanks to everyone that attended the ProductCamp Boston session, Social Media and YOU. Following is additional information. Continue reading
Filed under ProductCamp, Social Media, Solution Marketing
Solution Marketing Best Practices – Presentation at ProductCamp Boston
Learn from Leaders Including Intuit, PowerAdvocate, HubSpot, Oracle, SAP, Microsoft, Amazon, Salesforce.com, Among Others
Social Media and You – Presentation at ProductCamp Boston
The Impact of Social Media on Product Management and Product Marketing
Abstract, downloadable presentation PDF, session discussion notes, and many additional resources.
As a follow-up to the presentation at ProductCamp, following are a session abstract, presentation slides, and numerous additional resources. If you have any questions, please leave a comment below and I’ll be sure to respond. Even if you were unable to attend the event, this session should be of interest whether you’re in product management, product marketing or of course, solution marketing.
THE Solution Marketing Blog 