Reprinted from Gail Ferreira’s B2B Solution Marketing Insights Blog with changes
Ed note: My biggest takeaway from this discussion was that marketing/product marketing needs to contribute strategically to the roadmap (even in an agile environment). The roadmap needs to work not only to support customers and prospects but also marketing launches and timeframes (which of course also support customers and prospects as well). -Steve Robins
ProductCamp Boston 2013 was again another great event! From a discussion facilitated by Steve Robins, I wanted to share some insights on “Product Marketing in an Agile Environment”.
Agile processes do impact marketing, particularly when product roadmaps don’t proceed as anticipated. For example, using Steve’s company as an example, he noted that: Continue reading