– By Steve Robins
Celebrating a year of blogging on solution marketing
First, thank you to everyone that reads this blog day-in and day-out – it’s been a great ride since February 2009. Thanks also to everyone who expressed interest in solution marketing at Product Camp Boston #1 and #2, and on the LinkedIn group and elsewhere. And thanks to those who’ve helped to make this a great blog. As they say, the best is yet to come.
In celebration of this milestone, following is a solution marketing recap from the last twelve months.
Continue reading →
Filed under Access, Case Studies, Demos, Information, Message, SIVA - Elements of Solution Marketing, Solution Marketing, Value
Tagged as Case Studies, Comcast, Demos, E2.0, Hyundai, Newspapers, NY Times, open source, Oracle, SaaS, SAP, SIVA, SIVA - Information, SIVA - Value, Solution Demos, Solution Marketing, Value
Solution Marketing at ProductCamp Boston!
I’m psyched to be attending the second ProductCamp Boston tomorrow. If you’re already planning to attend, I hope you’ll attend the two sessions I’m planning to present/facilitate. And please make sure to vote for these sessions during morning voting!
- Solution Marketing Best Practices (Presentation and Discussion)
Today, customers want more than software products alone – they want comprehensive solutions that solve their business problems. During this presentation, we’ll look at how leading software companies are using solution marketing. You’ll learn best practices and gain new ideas that you can use in your organization. Companies included: Intuit, PowerAdvocate, HubSpot, IBM, Oracle, SAP, Microsoft, Comcast, Salesforce.com and Amazon. Watch the preview on Brainshark.
Thanks to the ProductCamp team for organizing what looks to be another great unconference.
Look for a future blog post on ProductCamp.
Continue reading →
Filed under Presentations, SIVA - Elements of Solution Marketing, Solution Marketing
Tagged as Amazon, Comcast, Hubspot, IBM, Marketing, Microsoft, ntuit, Oracle, PowerAdvocate, ProductCamp, ProductCamp Boston, Salesforce.com, SAP, Social Media, Solution Marketing, Solutions, Speaking
By: Steve Robins
In over ten years of marketing solutions, I’ve learned, well, a great deal. Lesson #267 (give or take): technologies change quickly BUT many general business problems evolve at a much slower rate. Continue reading →