– By Steve Robins
Sessions on Apple’s solution marketing and startup marketing at ProductCamp Boston!
ProductCamp Boston is coming to The Microsoft New England Research and Development Center again on Saturday, April 2 from 8 an to 4 pm.
I’m planning two sessions and I hope you’ll join me! Click the links to watch teaser presentations.
Solution Marketing Lessons from the Apple iPad
Track: Product Marketing
So you think that the Apple iPad is successful because it’s cheap and easy to use? It turns out that there’s much more behind the success of the Apple iPad. During this session, we’ll talk about how the iPad is at the center of a large customer-oriented solution. You’ll also learn how this solution is driving the iPad’s success and the key lessons you can use to drive successful solutions in your organization.
Startup Marketing Clinic (for Entrepreneurs and Product Managers/Product Marketers)
A first at ProductCamp! This interactive session will bring together experienced product managers and product marketers with entrepreneurs looking for guidance to their product and marketing challenges. If you’re a product manager or product manager with experience to share, we want YOU! And if you’re an entrepreneur with vexing – or easy – issues to solve, we’re here to help! Join us for this unique discussion!
- Building a winning solution marketing strategy
- Solution marketing best practices
- Intro to solution marketing
- Social media & YOU.
Learn more at http://www.productcampboston.org.
I’ll see you on April 2!