The Key To Solution Marketing: Understand the Customer
By: Steve Robins
I came across a great blog post, How to Use the Secret Desires of Your Customers on Michael Martine’s Remarkablogger. While the post is about blogging, it also applies to solution marketing. Continue reading
By: Steve Robins
A major part of solution marketing is, well, marketing the solution. And a very small part of marketing (tongue in cheek) is the tagline. Actually, the tagline is not really so small. The tagline succinctly describes the value of your solution. The tagline attracts attention. It creates interest and draws people in to learn more. And it’s memorable.
But do taglines really matter for solutions? If you want to attract attention, create interest, and have folks remember your solution, taglines can definitely help. Think of the tagline as the simple, attention-grabbing statement at the top of your collateral, at the start and end of a slide deck, as a header on your website.
At the same time, if you want them to be taken seriously, solution taglines shouldn’t be too clever or fluffy. Focus on the business value of your solution, without distracting from it.
For more on taglines, check out this great (and succinct) post from the Kherize5 blog: 9 Tips for Creating Great Taglines.
Update: The “9 Tips…” link has now been updated (2/1/2010)
Lessons from WebInno22
A few weeks back I attended WebInno22 in Cambridge MA, founded by David Beisel of Venrock. The gathering of 500+ technorati – entrepreneurs, investors, potential customers, analysts, press and others, is designed to showcase the work of innovative Boston area Internet and software firms through 5-minute demos. And those 5-minute demos provided some great lessons. Continue reading
A New Marketing Mix for Solutions
Software solution marketing may be similar to software product marketing – but the two are not the same because solution marketing requires a more customer-centric strategy. Continue reading