“Build a better mousetrap and the world will beat a path to your door.”
Turns out, it takes more than a mousetrap for the world to beat a path to your door. Check out this post on LinkedIn to read more.
Updated December 1, 2015 – see links to presentation slides below.
I’m presenting at two great upcoming events in the Boston area – see you there!
New Solutions, New Marketing Opportunities
Tuesday, Nov. 17 at 6:00 pm
Boston Agile Marketing Group
Presentation Slides (Slideshare)
Digital transformation enables companies to innovate in new ways and better serve customers. Learn how to create disruptive solutions from the leaders.
Everyone has a “solution” – or do they? Learn how leaders like Apple, Uber and EMC are transforming markets to drive growth. You’ll learn what solutions are, how they’re different from products, and how solutions help winning companies to better meet customer needs.
Last night I attended a great event at the Boston Product Management Association, The Marketing Plan is Dead, by Jon Gatrell of Pragmatic Marketing. For some companies, agile marketing is replacing the traditional waterfall marketing plan. Problem is, agile marketing is a “newish” discipline, so many attendees were left wondering what to do next. Where can you learn more? What companies are successfully using agile marketing today?
To answer that challenge, following is a very short list of my favorite resources:
Be sure to comment below on additional resources that have helped you.
Solution. The term is everywhere! It just may be the most overused and least understood term in technology, SaaS, software, consulting, or business today. So what exactly is a solution?
Based on my experience working with a variety of companies, here is the Solution Marketing Strategies definition of the term “solution”
A complete and integrated offering that includes everything required to solve a customer problem and provide value to the customer:
Now that we’ve defined the term “solution,” let’s take a look at the key components of a good solution.
You might think of a solution as following a framework. The Solution Marketing Strategies Solution Framework™ or model describes the following components required to solve a problem. Components can come from the vendor and their partners – and even from the customer. Each of these elements applies to all types of solutions – B2B, B2C, B2E (employee) etc.
Now that you know what a solution is, you may be asking why it matters at all. The above definition and framework help you to see what it takes to really solve a problem. For example, providing software alone may not be enough to solve a customer problem – and the definition and framework above can help you to see that more clearly. This definition can also help you to see broader opportunities for your company – new ways to serve the needs of customers, for example, by adding new services to your technology product. And finally, consistent definitions enable alignment with other functions, partners and customers so you can deliver better outcomes and grow revenue.
So what do you think? How would you define the term “solution” and what should it include?