By Steve Robins
Six Solution Marketing Lessons from Netflix
As I mentioned at the end of the last post, Netflix: It’s the Customer, Stupid, Netflix’s recent misadventure is a cautionary tale for solution marketers. Following are a six key lessons:
#1: As a vendor or service provider, technology upgrades are good.
So, if you rent DVDs and know the market will eventually transition to video on demand, you need to offer video on demand as well – just as Netflx does today. Streaming is proven and consumers will demand it. It’s not a matter of if, but when. However…
#2: Consumers and customers do not share your company’s timetable
By Steve Robins
Netflix loses sight of their most important asset: the subscriber
If you’ve read The Solution Marketing Blog for a while, you know that business (or consumer) problems tend to remain fairly constant while the technologies and solutions to those problems tend to advance at a more rapid pace. That’s one reason why most problems have multiple solutions. And it’s why dominating a market today does not guarantee dominance forever. Just ask General Cinema (General Who?) or Blockbuster or, well, you get the point.
So, if you’re a savvy solution marketer, you realize that today’s hot technology or medium will eventually be replaced by another. Continue reading
– By Steve Robins
YouTube and Solution Marketing
YouTube presents a great opportunity for solution marketers. But what exactly is the solution marketing opportunity? Viral videos? Product pitches? Video marketing? Read on for more. Continue reading