Tag Archives: Social Media

Is Your SEO Worth $315 Million?

– By Steve Robins

What you can learn from the Huffington Post’s SEO strategy

The Huffington Post’s SEO strategy offers great lessons for any solution marketer.  Last week, AOL agreed to purchase the Huffington Post for a cool $315 million.  According to the NY Times,

The Huffington Post’s skill at using [SEO] tactics to increase readership and revenue was one of the ways it made itself worth $315 million to AOL.

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Filed under Case Studies, Education and Engagement, Message, Social Media, Social Media, Solution Marketing, The Solution Marketing Blog

Social Media & YOU – ProductCamp Boston

– By Steve Robins

ProductCamp Boston

The Impact of Social Media on Product Management and Product Marketing

Session abstract: Continue the social media dialog from the fall ProductCamp. How are you using social media to support product management/ product marketing? Share best practices, lessons learned, challenges, and solutions.

Thanks to everyone that attended the ProductCamp Boston session, Social Media and YOU.  Following is additional information. Continue reading

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Filed under ProductCamp, Social Media, Solution Marketing

Social Media and You – Presentation at ProductCamp Boston

ProductCamp Boston

The Impact of Social Media on Product Management and Product Marketing

Abstract, downloadable presentation PDF, session discussion notes, and many additional resources.

As a follow-up to the presentation at ProductCamp, following are a session abstract, presentation slides, and numerous additional resources.  If you have any questions, please leave a comment below and I’ll be sure to respond.  Even if you were unable to attend the event, this session should be of interest whether you’re in product management, product marketing or of course, solution marketing.

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Filed under Presentations, ProductCamp, Resources (additional), Social Media, Solution Marketing

Join Me At ProductCamp Boston

ProductCamp Boston

Solution Marketing at ProductCamp Boston!

I’m psyched to be attending the second ProductCamp Boston tomorrow.  If you’re already planning to attend, I hope you’ll attend the two sessions I’m planning to present/facilitate.  And please make sure to vote for these sessions during morning voting!

  • Solution Marketing Best Practices (Presentation and Discussion)
    Today, customers want more than software products alone – they want comprehensive solutions that solve their business problems. During this presentation, we’ll look at how leading software companies are using solution marketing.  You’ll learn best practices and gain new ideas that you can use in your organization.  Companies included: Intuit, PowerAdvocate, HubSpot, IBM, Oracle, SAP, Microsoft, Comcast, Salesforce.com and Amazon.  Watch the preview on Brainshark.

Thanks to the ProductCamp team for organizing what looks to be another great unconference.

Look for a future blog post on ProductCamp.

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Filed under Presentations, SIVA - Elements of Solution Marketing, Solution Marketing

Twitter and Customer Innovation

Solutions solve customer problems.  And so it stands to reason that those customers or software users probably know a thing or two about their problems.  They might even have a few novel ideas about how to solve their problems.  And they need you, the solution provider, to build complete solutions that combine the ideas and best practices of customers and users, along with your company’s innovative software and services.

Solution Innovation - The Solution Marketing Blog

It's about the customer

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Filed under Social Media, Solution Marketing, Solutions

Breaking Blogger’s Block

By: Steve Robins

Your solution marketing strategy should include “information,” the process of informing, educating and engaging with your customers, prospects, and key influencers.    In many cases, social media, such as blogs, will form a key component of the “Information” element.  But how do you get started?  What should you write on?  And how can you break “Blogger’s Block?”   Continue reading

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Filed under Information, SIVA - Elements of Solution Marketing, Social Media, Solution Marketing

Which Content Should I Create?

Quick Post:

Content is a critical part of any solution marketing campaign. And content is your critical feed into the social media engine. The question is, which content makes sense when?

Check out the following post from Savvy B2B Marketing. You’ll see twenty different content formats and their uses – a great resource.

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Filed under Information, Social Media