Category Archives: Presentations

Join me for 2 great events, November in Boston

Updated December 1, 2015 – see links to presentation slides below.

I’m presenting at two great upcoming events in the Boston area – see you there!

agile-marketing-meetupDigital Transformation:
New Solutions, New Marketing Opportunities
Tuesday, Nov. 17 at 6:00 pm
Boston Agile Marketing Group
Boston, MA
Presentation Slides (Slideshare)

Digital transformation enables companies to innovate in new ways and better serve customers.  Learn how to create disruptive solutions from the leaders.

 

BPMAlogo_big_colorSolution Marketing – Best Practices
Thursday, Nov. 19 at 6:15 pm
Boston Product Management Association
Waltham, MA
Presentation Slides (Slideshare)

Everyone has a “solution” – or do they?  Learn how leaders like Apple, Uber and EMC are transforming markets to drive growth.  You’ll learn what solutions are, how they’re different from products, and how solutions help winning companies to better meet customer needs. 

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Session at ProductCamp: Marketing 3.0 – What’s Next?

ProductCamp BostonOnce again, I’ll be leading a session at ProductCamp Boston, one of the three largest ProductCamps in the world. I hope you’ll join me at ProductCamp and participate in this interactive discussion.  See below for registration details.  I hope you’ll also join me for the ProductCamp session on Growing Your Business in New Ways.

Discussion: Marketing 3.0 – What’s Next

Saturday 2nd May, 2015 – 1:45 to 2:35pm (EST) – note time change
Microsoft NERD Center, Commons B (10th floor – far side from where lunch is served)

Empowered consumers, content marketing, social selling, agile marketing and an explosion of new marketing (martech) tools: the world of marketing is rapidly evolving.

Join this interactive discussion about the challenges, opportunities and imperatives of the new marketing department of today. What’s working? What’s not? What needs to change? What does the marketing 3.0 department look like? What is its mission and goals?

Update

Read the session notes on Slideshare

About ProductCamp Boston

ProductCamp Boston is the only full-day unconference for product managers and product marketers in the Boston area. Because it’s an unconference, ProductCamp is organized by attendees, for attendees so you can get the most out of the day. Over 400 product management, product marketing professionals, developers, entrepreneurs, students and industry thought-leaders come together to network, share and learn about product management, product development, market trends, product marketing, startups, product design, career development, and more. ProductCamp website | Register for ProductCamp Boston

About Steve Robins

Steve Robins is the principal of Solution Marketing Strategies. For the last 15 years, Steve Robins has been transforming technology firms into market-leading, customer-focused solution providers. He’s held senior marketing roles at FirstBest Systems, EMC Documentum, and KANA Software. An industry thought-leader, Steve started the top-rated solution marketing blog, writes a marketing tech column for TechTarget, and has co-chaired the ProductCamp Boston unconference for several years.

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Solution Marketing @ The Boston Startup School

By Steve Robins

Solution Marketing for Startups

A few weeks back, I had the opportunity to teach a one-day solution marketing class at the Boston Startup School, located in the Harvard Innovation Lab.

Learn to Do

If you have the opportunity to teach, learn, network or otherwise participate with Boston Startup School, jump on it!  Run by startup incubator TechStars, the new program helps “young professionals to learn the skills needed to have an immediate and positive impact on the startup they join.”  Wondering what’s on their minds?  Check out the new blog by the sales and marketing classes, www.GrowthNinja.com, which states that…

 You don’t have to start a company to be an entrepreneur.  Entrepreneurship is a mindset.  It’s a healthy discontent with the status quo that brings together teams dedicated to making the world a better place.  Entrepreneurs include all members of a startup team, from the CEO to the summer intern.

…and I couldn’t agree more. Continue reading

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Keynote at ProductCamp Boston: The Invisible Customer

By Steve Robins

Join me On June 9 at Microsoft Cambridge for ProductCamp Boston 2012!

ProductCamp BostonI’ve always been passionate about ProductCamp – I’ve been speaking at ProductCamp Boston since it began in 2009 and have been leading the marketing team since 2011.  So I’m very honored to be delivering the keynote presentation this year.

The theme for ProductCamp Boston 2012 is Customers First!  And it’s a fitting theme since customers are so central to the success of our products and solutions, companies, and even our careers.

Continue reading

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Beyond Products: Solution Marketing

By Steve Robins

February 16 Presentation to the BPMA

 

TBPMAhanks to everyone who attended Thursday’s presentation at the Boston Product Management Association, Beyond Products: Solution Marketing.  You helped to make it one of the best discussions I’ve ever led on solution marketing.

You can find the Beyond Products: Solution Marketing presentation slides as well as the Solution Marketing Framework, along with other solution marketing content on Slideshare.

          
I hope you’ll continue the discussion in a variety of ways:

  • Before you do anything else, make sure to join the Solution Marketing Pros group on LinkedIn where you can share your successes and get help with your challenges from other solution marketers.  The group includes folks from leading companies around the world including…

    Acronis, Adobe, ADP, Akamai, Amazon, Ariba, Aspen Technology, Autonomy (HP), Box, Cisco, CSC, Dell, Eloqua, EMC, Endeca, Epicor, FirstBest, Gartner, HCL, Hitachi, Honeywell, H-P, IBM, Informatica, Iron Mountain, KANA Software, Kronos, Level 3 Communications, Lionbridge, McAfee, Microsoft, Misys, Motorola, NetApp, Nortel, Nuance, Oracle, Orange, Pegasystems, Pitney Bowes, Progress Software, Red Hat, Salesforce.com, SAP, Sapient, Seagate Technology, Siemens, SONY, SunGard, Symantec, Tata, TELUS,  TIBCO, Time Warner Cable, Tripwire, Verizon, Vertex, Wipro

  • Follow my Twitter stream for the latest solution marketing news.
  • Check out additional articles on The Solution Marketing Blog – and be sure to comment!
  • Come back for next month’s solution pricing presentation by Jim Geisman
  • Contact me if you have additional questions, s.robins [at] SolutionMKT [dot] com

Special thanks to the great folks at BPMA for organizing this event.

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Building Your Solution Marketing Strategy

By Steve Robins

Where Are You in the Solution Marketing Lifecycle?

The obvious part of solution marketing is what gets delivered at the end of the process in the go-to-market phase – materials, web content and more.  But the heavy lifting begins well before.  Following are highlights of the key phases required to build and implement a successful solution marketing strategy. Continue reading

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Join Me For Great Sessions at ProductCamp Boston!

– By Steve Robins

Sessions on Apple’s solution marketing and startup marketing at ProductCamp Boston!

ProductCamp Boston is coming to The Microsoft New England Research and Development Center again on Saturday, April 2 from 8 an to 4 pm.

I’m planning two sessions and I hope you’ll join me!  Click the links to watch teaser presentations.

Solution Marketing Lessons from the Apple iPad

Track: Product Marketing

So you think that the Apple iPad is successful because it’s cheap and easy to use?  It turns out that there’s much more behind the success of the Apple iPad.  During this session, we’ll talk about how the iPad is at the center of a large customer-oriented solution.  You’ll also learn how this solution is driving the iPad’s success and the key lessons you can use to drive successful solutions in your organization.

Startup Marketing Clinic (for Entrepreneurs and Product Managers/Product Marketers)

Track: Entrepreneurship/Startups

A first at ProductCamp!  This interactive session will bring together experienced product managers and product marketers with entrepreneurs looking for guidance to their product and marketing challenges.  If you’re a product manager or product manager with experience to share, we want YOU!  And if you’re an entrepreneur with vexing – or easy – issues to solve, we’re here to help!  Join us for this unique discussion!

Previous Sessions

Learn more at http://www.productcampboston.org.

I’ll see you on April 2!

Steve

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