– By Steve Robins
Innovation and Solution Marketing
New inventions are attractive. They’re fresh, unique, clever, first — superlatives abound. We admire inventions — and the people and companies that create them.
That’s why many inventors and entrepreneurs are left wondering why their inventions haven’t been more successful. The reason? Too often they invent technologies that solve a problem that no one cares about or one that does not justify its expense. Or perhaps they solve a problem but lack the right business model. Clever and unique as they may be, unsuccessful inventions offer little value to the people who would buy them. Continue reading →
Filed under Case Studies, Innovation, Solution Marketing, Solutions, Value
Tagged as E1.1, E2.0, Enterprise 2.0, Innovation, Invention, Mass High Tech, MHT, Saul Kaplan, Solution Marketing, Solutions, Steve Robins
Solutions solve customer problems. And so it stands to reason that those customers or software users probably know a thing or two about their problems. They might even have a few novel ideas about how to solve their problems. And they need you, the solution provider, to build complete solutions that combine the ideas and best practices of customers and users, along with your company’s innovative software and services.
It's about the customer
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