Tag Archives: iPad

A Very Mobile Monday

mobile-monday-solution-marketing-blogAs a solution marketer, you need to stay ahead critical technology trends that may affect your solution and how you market it.  For a while, we’ve been hearing that mobile devices would overtake desktop and laptop devices.  Yes, more people surf the web using mobile devices than desktops or laptops. And the mobile shift is happening in more and more ways.  Let’s take a look at a recent example (as in yesterday!) – Cyber Monday.

Cyber Monday is now about 10 years old.  Says Wikipedia,

In late November 2005, The New York Times reported: ‘The name Cyber Monday grew out of the observation that millions of otherwise productive working Americans, fresh off a Thanksgiving weekend of window shopping, were returning to high-speed Internet connections at work Monday and buying what they liked.

That and the fact that you can’t be both at your desk and in a physical store at the same time.

mobile-growth-solution-marketing-blogCyber Monday 2015 saw an avalanche of sales through mobile devices, especially smartphones.  Mobile now accounts for 28% of Cyber Monday sales, with smartphones accounting for a whopping 61% of that number.  Interestingly, tablets have declined from about 66% in 2012 to just 39% of sales today. What’s more, according to Adobe, some 49% of Cyber Monday online visits took place through mobile devices, up from 29% in 2013.  Maybe that’s why IBM and others added the moniker “Mobile Monday” last year.

smartphone-growth-solution-marketing-blogOf course, the massive switch to mobile is driven as much by increasing smartphone penetration, larger phone screens, secure mobile payments, and an improved mobile shopping experience. Mobile shopping makes more and more sense today.

The shift to mobile won’t happen for all solutions of course.  But looking back, say 10 years, who would have thought that so many of us would be shopping on mobile devices today. What is clear is that more and more, solution users will expect a quality mobile experience, even in B2B environments. They’ll expect it both in the way they experience your solution, and in the way that you educate and engage (aka marketing) with them. Mobile is here and of course, it’s not just a fleeting 1-day experience or a consumer-only experience. Rather, we’re living in the era of mobile 365.

What do you think?  How is mobile changing your solutions and how you market them?

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Filed under Education and Engagement, Solution, Solution Marketing Community, Solutions

HP TouchPad @ $99 – Value?

By Steve Robins

No, this is not a good thing

Confession: I enjoy talking about “value” because sometimes, it’s counter-intuitive.  For example: how can an expensive solution or product be a better value than an inexpensive solution or product?

Value has been making big news lately, especially in the turbulent world of tablet devices.  Take a look at six months of HP TouchPad headlines:   Continue reading

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Filed under Pricing, Solution Marketing, Value, Value

It’s About Content Consumption

– By Steve Robins

R.I.P. The Flip

Earlier today, Cisco shut down the Flip Video division.  How a product could go from must-have to shut-down in 4 years is incredible.  Surely, it has something to do with the fact that Cisco is not a consumer products company – that’s just not in their DNA: they don’t have the expertise, understanding or willingness to run a division as a consumer products division.

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Filed under Case Studies, ProductCamp Boston, Solution Marketing

Join Me For Great Sessions at ProductCamp Boston!

– By Steve Robins

Sessions on Apple’s solution marketing and startup marketing at ProductCamp Boston!

ProductCamp Boston is coming to The Microsoft New England Research and Development Center again on Saturday, April 2 from 8 an to 4 pm.

I’m planning two sessions and I hope you’ll join me!  Click the links to watch teaser presentations.

Solution Marketing Lessons from the Apple iPad

Track: Product Marketing

So you think that the Apple iPad is successful because it’s cheap and easy to use?  It turns out that there’s much more behind the success of the Apple iPad.  During this session, we’ll talk about how the iPad is at the center of a large customer-oriented solution.  You’ll also learn how this solution is driving the iPad’s success and the key lessons you can use to drive successful solutions in your organization.

Startup Marketing Clinic (for Entrepreneurs and Product Managers/Product Marketers)

Track: Entrepreneurship/Startups

A first at ProductCamp!  This interactive session will bring together experienced product managers and product marketers with entrepreneurs looking for guidance to their product and marketing challenges.  If you’re a product manager or product manager with experience to share, we want YOU!  And if you’re an entrepreneur with vexing – or easy – issues to solve, we’re here to help!  Join us for this unique discussion!

Previous Sessions

Learn more at http://www.productcampboston.org.

I’ll see you on April 2!

Steve

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Filed under ProductCamp, ProductCamp Boston, Solution Marketing

The Daily: It’s a NewsPad

– By Steve Robins

Industry transformation offers valuable lessons for solution marketers.  In fact, industry transformation often gets at the very heart of what a solution is and the benefit that it provides to customers.

Media in transition. With the advent of the Web (not exactly a new thing by now), social media (which they’re all trying to understand) and now tablet devices, the media and entertainment industry continues to transform itself.  It’s been a long slog as many companies have failed to make the transition to the digital age, believing that their product was inextricable from its medium. Continue reading

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Apple iPad: Solution Evaluation

– By Steve Robins

Rating the Apple iPad as a Solution
iPad Series Part II

Read Part I, Apple iPad: Tablet or Solution

iPad - a complete solution

A complete solution incorporates users, process, content, technology and services

Since January, I’ve been researching the Apple iPad in order to rate it as a solution.  I even took one for a test drive on Sunday (thanks Jeff Berg of Purple Shark Consulting!).  The rating is actually a strategic tool that enables marketers to meet customer needs by offering a complete solution. But the Apple iPad has generated so much hype that it’s a great solution to evaluate.  The iPad received a rating of 4.3 out of 5.  By comparison, most other tablet offerings today would probably score 2.5 or lower on the solution rating scale.  The best possible score is 5 (complete solution) while the lowest is 1 (product, not a solution).  This is an independent evaluation and was not funded by Apple.

Click “Keep reading” below to see the full solution evaluation of the Apple iPad.

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Filed under Case Studies, Pricing, SIVA - Elements of Solution Marketing, Solution Marketing, Value

Apple iPad: Tablet or Solution?

– By Steve Robins

The Apple iPad is a complete solution
iPad Series Part I

iPad is here

Read Part II, Apple iPad: Solution Evaluation

In recent weeks, you may have wondered about the anticipated success of the Apple iPad, similar to that of the iPhone and iPods that preceded it.  Yes, Apple builds powerful, well-designed and easy-to-use products.  And yes, despite Apple products’ frequently higher price, consumers have snapped up Apple Macs, iPods and iPhones at a rapid clip (over 75 million people use the iPhone and iTouch today).  At the same time, the media industry itself is all abuzz that Apple devices, especially the iPad, will finally provide a content platform that enables them to make money from their digital content.

Apple doesn’t create technology platforms alone:
Apple solves problems.

But all of this misses one critical point: users have problems to solve and Apple does a better job of solving their “problems” than most other PC or electronics companies (Do you agree?  Comment below!).   So what is this “problem”? As the computer experience has shifted from digital content creation (think spreadsheets and documents – which will always be important) to digital content consumption (music, Web, images, video), people want to be able to access content from anywhere – on the go, at the office, in the living room.  And thus far, Apple has solved the problem better than anyone else.

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