Tag Archives: Twitter

Twitter and Customer Innovation

Solutions solve customer problems.  And so it stands to reason that those customers or software users probably know a thing or two about their problems.  They might even have a few novel ideas about how to solve their problems.  And they need you, the solution provider, to build complete solutions that combine the ideas and best practices of customers and users, along with your company’s innovative software and services.

Solution Innovation - The Solution Marketing Blog

It's about the customer

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Filed under Social Media, Solution Marketing, Solutions

New Twibe – SolutionMarketing

OK, I can barely say it seriously BUT I did just start a new Solution Marketing “Twibe“, a common interest group on Twitter.  It’s similar to Solution Marketing Pros on LinkedIn.  As I mentioned in my last post, you have to go where your community is, so if folks are in Twitter, then Solution Marketing needs to be there too!

Become one of the first to join – see http://www.twibes.com/group/SolutionMarketing.

— Steve

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Twitter on Salesforce.com: Technologies Change But Business Problems Don’t

By: Steve Robins

In over ten years of marketing solutions, I’ve learned, well, a great deal. Lesson #267 (give or take): technologies change quickly BUT many general business problems evolve at a much slower rate. Continue reading


Filed under Case Studies, Information, Social Media, Solutions