Solutions solve customer problems. And so it stands to reason that those customers or software users probably know a thing or two about their problems. They might even have a few novel ideas about how to solve their problems. And they need you, the solution provider, to build complete solutions that combine the ideas and best practices of customers and users, along with your company’s innovative software and services.
It's about the customer
Filed under Social Media, Solution Marketing, Solutions
OK, I can barely say it seriously BUT I did just start a new Solution Marketing “Twibe“, a common interest group on Twitter. It’s similar to Solution Marketing Pros on LinkedIn. As I mentioned in my last post, you have to go where your community is, so if folks are in Twitter, then Solution Marketing needs to be there too!
Become one of the first to join – see http://www.twibes.com/group/SolutionMarketing.
— Steve
Filed under Community
By: Steve Robins
In over ten years of marketing solutions, I’ve learned, well, a great deal. Lesson #267 (give or take): technologies change quickly BUT many general business problems evolve at a much slower rate. Continue reading
Filed under Case Studies, Information, Social Media, Solutions
The Strategic Role of Product Marketing
Presentation at ProductCamp ON>LINE Friday June 11 at 1:15 pm ET
Register – free to attend. Learn more.
 Steve Robins has been helping companies to transform their marketing focus from technology platforms to customer solutions -- for over 10 years as a tech analyst and marketer at EMC Documentum, KANA and The Yankee Group. More... |
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