Tag Archives: WebInno 22

Elements of a Great Solution Demo

By: Steve Robins

The Solution Demo Series, Part III

This is the third part of the Solution Demo Series.  Check back for additional posts (see end of post for complete list).  Also, be sure to check out the last post, Strategizing The Solution Demo.

Now that you understand your audience, the business problem being addressed, and the goals of you and your audience, you can begin to build and deliver the actual demo. Following are several tips, based on my own experience and that of experts like Peter Cohan, that will help you to develop and deliver great demos.

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Filed under Demos, Messaging, Solution Marketing, Solutions

It’s Never Just a Demo

Lessons from WebInno22

A few weeks back I attended WebInno22 in Cambridge MA, founded by David Beisel of Venrock.  The gathering of 500+ technorati – entrepreneurs, investors, potential customers, analysts, press and others, is designed to showcase the work of innovative Boston area Internet and software firms through 5-minute demos.  And those 5-minute demos provided some great lessons.   Continue reading


Filed under Demos, Messaging, Product Marketing, Solution Marketing