Category Archives: Resources (additional)
Social Media and You – Presentation at ProductCamp Boston
The Impact of Social Media on Product Management and Product Marketing
Abstract, downloadable presentation PDF, session discussion notes, and many additional resources.
As a follow-up to the presentation at ProductCamp, following are a session abstract, presentation slides, and numerous additional resources. If you have any questions, please leave a comment below and I’ll be sure to respond. Even if you were unable to attend the event, this session should be of interest whether you’re in product management, product marketing or of course, solution marketing.
Join Me At ProductCamp Boston
Solution Marketing at ProductCamp Boston!
I’m psyched to be attending the second ProductCamp Boston tomorrow. If you’re already planning to attend, I hope you’ll attend the two sessions I’m planning to present/facilitate. And please make sure to vote for these sessions during morning voting!
- Solution Marketing Best Practices (Presentation and Discussion)
Today, customers want more than software products alone – they want comprehensive solutions that solve their business problems. During this presentation, we’ll look at how leading software companies are using solution marketing. You’ll learn best practices and gain new ideas that you can use in your organization. Companies included: Intuit, PowerAdvocate, HubSpot, IBM, Oracle, SAP, Microsoft, Comcast, Salesforce.com and Amazon. Watch the preview on Brainshark.
- The Impact of Social Media on Your Product Organization (Discussion)
How is social media affecting your organization? Share your experience and best practices in the use of customer/market-facing social media in your product management/product marketing organization. Watch the preview on Brainshark.
Thanks to the ProductCamp team for organizing what looks to be another great unconference.
Look for a future blog post on ProductCamp.
Inbound Marketing University is Back!
By: Steve Robins
So what does solution marketing have to do with inbound marketing and social media? As it turns out, quite a lot. Solution marketing focuses on solving customer problems – on their terms. And one of the best ways to engage with customers on their terms is via social media and inbound marketing (social media is one aspect of inbound marketing). Need to learn more? Check out Inbound Marketing University. Continue reading
Filed under Classes, Solution Marketing, Webinars
Improve Your Social Media Skills at IMU
By: Steve Robins
The last few posts have been on social media. If you want to learn more about social media, I encourage you to attend Inbound Marketing University (IMU) this week. The good news: there’s no charge to attend. Continue reading
Filed under Classes, Social Media, Solution Marketing
THE Solution Marketing Blog 