Category Archives: Resources (additional)

ProductCamp Boston is Coming

– By Steve Robins

THE event for product managers, product marketers, and entrepreneurs!

ProductCamp Boston is coming to The Microsoft New England Research and Development Center again on Saturday, April 2 from 8 an to 4 pm.

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Filed under Community, ProductCamp, Solution Marketing, The Solution Marketing Blog

Social Media & YOU – ProductCamp Boston

– By Steve Robins

ProductCamp Boston

The Impact of Social Media on Product Management and Product Marketing

Session abstract: Continue the social media dialog from the fall ProductCamp. How are you using social media to support product management/ product marketing? Share best practices, lessons learned, challenges, and solutions.

Thanks to everyone that attended the ProductCamp Boston session, Social Media and YOU.  Following is additional information. Continue reading

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Filed under ProductCamp, Social Media, Solution Marketing

Blogger’s Paradise

– By Steve Robins

The Solution Marketer’s Guide to WordCamp Boston

WordCamp Boston 2010

A great resource for anyone interested in WordPress, blogging or social publishing

This past weekend, I attended the inaugural WordCamp Boston at the Microsoft NERD Center in Cambridge, MA.  WordCamp was a great opportunity to dig deeper into the WordPress platform that powers The Solution Marketing Blog.  The conference offered a special bonus as well: ten years after the Cluetrain Manifesto was first published, two of the authors, Doc Searls and David Weinberger, participated in a discussion with the Boston Globe’s Scott Kirsner.  The conference had an interesting mix of attendees – both technical consultants/developers and business bloggers.  As is the case for most xCamps (ProductCamp, CloudCamp, etc), the atmosphere and program was informal, collegial and educational.

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Solution Marketing Best Practices – Presentation at ProductCamp Boston

ProductCamp Boston


Learn from Leaders Including Intuit, PowerAdvocate, HubSpot, Oracle, SAP, Microsoft, Amazon, Salesforce.com, Among Others

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Filed under Case Studies, Presentations, ProductCamp, Resources (additional), SIVA - Elements of Solution Marketing, Solution Marketing

Social Media and You – Presentation at ProductCamp Boston

ProductCamp Boston

The Impact of Social Media on Product Management and Product Marketing

Abstract, downloadable presentation PDF, session discussion notes, and many additional resources.

As a follow-up to the presentation at ProductCamp, following are a session abstract, presentation slides, and numerous additional resources.  If you have any questions, please leave a comment below and I’ll be sure to respond.  Even if you were unable to attend the event, this session should be of interest whether you’re in product management, product marketing or of course, solution marketing.

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Filed under Presentations, ProductCamp, Resources (additional), Social Media, Solution Marketing

Join Me At ProductCamp Boston

ProductCamp Boston

Solution Marketing at ProductCamp Boston!

I’m psyched to be attending the second ProductCamp Boston tomorrow.  If you’re already planning to attend, I hope you’ll attend the two sessions I’m planning to present/facilitate.  And please make sure to vote for these sessions during morning voting!

  • Solution Marketing Best Practices (Presentation and Discussion)
    Today, customers want more than software products alone – they want comprehensive solutions that solve their business problems. During this presentation, we’ll look at how leading software companies are using solution marketing.  You’ll learn best practices and gain new ideas that you can use in your organization.  Companies included: Intuit, PowerAdvocate, HubSpot, IBM, Oracle, SAP, Microsoft, Comcast, Salesforce.com and Amazon.  Watch the preview on Brainshark.

Thanks to the ProductCamp team for organizing what looks to be another great unconference.

Look for a future blog post on ProductCamp.

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Filed under Presentations, SIVA - Elements of Solution Marketing, Solution Marketing

Inbound Marketing University is Back!

By: Steve Robins

So what does solution marketing have to do with inbound marketing and social media?  As it turns out, quite a lot. Solution marketing focuses on solving customer problems – on their terms.  And one of the best ways to engage with customers on their terms is via social media and inbound marketing (social media is one aspect of inbound marketing).  Need to learn more?  Check out Inbound Marketing University.   Continue reading

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Filed under Classes, Solution Marketing, Webinars