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Solution Marketing Best Practices – Presentation at ProductCamp Boston

Learn from Leaders Including Intuit, PowerAdvocate, HubSpot, Oracle, SAP, Microsoft, Amazon, Salesforce.com, Among Others

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Filed under Case Studies, Presentations, ProductCamp, Resources (additional), SIVA - Elements of Solution Marketing, Solution Marketing

Tagged as Access, Amazon, Education, Hubspot, Intuit, Links to external sites, Microsoft, Oracle, PCamp Boston, PowerAdvocate, ProductCamp Boston, Salesforce.com, SAP, SEVA, SIVA, Solution, Solution Marketing, Solution Marketing Best Practices, Steve Robins, Value

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The word "solution" may just be the most over-used and least understood term in the English language (or in Techno-English). This blog is dedicated to defining, understanding and sharing information and trends about software solution marketing.

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Steve Robins has been helping companies to transform their marketing focus from technology platforms to customer solutions -- for over 10 years as a tech analyst and marketer at EMC Documentum, KANA and The Yankee Group. More...

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