Social Media and You – Presentation at ProductCamp Boston

The Impact of Social Media on Product Management and Product Marketing

Abstract, downloadable presentation PDF, session discussion notes, and many additional resources.

As a follow-up to the presentation at ProductCamp, following are a session abstract, presentation slides, and numerous additional resources. If you have any questions, please leave a comment below and I’ll be sure to respond. Even if you were unable to attend the event, this session should be of interest whether you’re in product management, product marketing or of course, solution marketing.

By the way… If you’re wondering where to start, start by getting (and using!) a Twitter handle. Heck you might even use it at the next ProductCamp – to connect to other attendees during the day. Also, try out blogging or commenting on other folks’ blogs. If you’re concerned about corporate issues, just start by writing on a topic of personal interest. Either way, you’ll learn a lot. My lesson: next time, I’ll definitely post a session hashtag! Thanks again for participating in the session.

SESSION ABSTRACT

How is social media affecting your organization? Share your experience and best practices in the use of customer/market-facing social media in your product management/product marketing organization.

PRESENTATION SLIDES

Check out Carole Gunst’s blog post on the session:
Who’s Doing Social Media in the ProductCamp Crowd?

SOCIAL MEDIA EXAMPLES & TOOLS MENTIONED DURING DISCUSSION

Case Studies
- More on Frank, Comcast Cares/Frank – www.twitter.com/comcastcares. Also see my post on Comcast/Salesforce.com Twitter customer service (includes several good links).
- Sprint CEO’s email address – Check out this blog post.
- IBM social computing guidelines (thanks Joselin).
Tools:
- Social Media Monitoring
  - SocialMention – Free tools that will monitor what people are saying about your company.
  - Radian6 – Popular, costs $.
  - Additional social media monitoring tools – Check out Murray Newlands blog post on the top 10 tools, or see Marketing Pilgrim’s 8 Essential Free Social Media Monitoring Tools.
- Users vote on product features
  - User Voice – Product that allows you to get people using your product to vote on features.
Helpful sites mentioned
- Mashable.com – Social media bible that gives ways to measure the ROI on social media and tips on how to present a social media program to upper management.
- Dan Zarella – measurement of the retweet.
- Latest version of The Conversation Prism. Original version.

SOCIAL MEDIA BLOGS

HubSpot’s Inbound Marketing Blog
Mashable – The top social media blog
Chris Brogan – One of the top social media gurus
Groundswell Blog – The popular book
Altimeter Group Blog – From the writers of Groundswell
Social Media Marketing Blog – Scott Monty
Converstations – Conversational writing
The Top 50 Blogs

RECENT BOOKS

Inbound Marketing: Excellent introduction to Inbound Marketing (social media & SEO) marketing. Follow their steps and you’ll be up and running in no time.

Socialnomics: Understand the impact of social media.

RESIDENT EXPERTS

During the session, you may have noticed that we had several other folks in the room with great social media experience. Here are just a few (to add your name to the list, please add a comment below).