By: Steve Robins
So what does solution marketing have to do with inbound marketing and social media? As it turns out, quite a lot. Solution marketing focuses on solving customer problems – on their terms. And one of the best ways to engage with customers on their terms is via social media and inbound marketing (social media is one aspect of inbound marketing). Need to learn more? Check out Inbound Marketing University.
Inbound Marketing University launched in June and now it’s back again with new classes and another opportunity for Inbound Marketing certification.
If you want to learn more about social media, search engine optimization, email marketing, and other inbound marketing strategies and tactics, you’ll appreciate this free educational webinar series. The 11-part series is available online and includes an exam review (a must if you take the cert exam). They’ve also added two new classes on PR for Inbound Marketing and Twitter for Business. Take as many or as few classes as you wish.
I took the classes when they originally “aired” and achieved my certification in June . I highly recommend this series, sponsored by Hubspot.
P.S. For more on social media and solution marketing, check out the following blog posts from the series, Social Media Strategies for Solution Marketing: