Category Archives: Classes

Solution Marketing @ The Boston Startup School

Solution Marketing for Startups

A few weeks back, I had the opportunity to teach a one-day solution marketing class at the Boston Startup School, located in the Harvard Innovation Lab.

Learn to Do

If you have the opportunity to teach, learn, network or otherwise participate with Boston Startup School, jump on it! Run by startup incubator TechStars, the new program helps “young professionals to learn the skills needed to have an immediate and positive impact on the startup they join.” Wondering what’s on their minds? Check out the new blog by the sales and marketing classes, www.GrowthNinja.com, which states that…

You don’t have to start a company to be an entrepreneur. Entrepreneurship is a mindset. It’s a healthy discontent with the status quo that brings together teams dedicated to making the world a better place. Entrepreneurs include all members of a startup team, from the CEO to the summer intern.

…and I couldn’t agree more. Continue reading →

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Filed under Case Studies, Classes, Overviews, Presentations, SEVA - Elements of Solution Marketing, Solution Marketing, Solutions, The Solution Marketing Blog

Tagged as Amazon, Assaad, Bentzi, Boston Startup School, ChuckE.Cheese's, Dan MacLeod, Erik Grueter, Gordon Alemao, HP TouchPad, Kelly McDonald, Kerrie McCarthy, Kindle Fire, LinkedIn, Luis Duco, Matt DiStefano, Max Ade, Microsoft Surface, Nicki Haylon, Rhan, SAP, Sara Sigel, Solution Marketing, Steve Robins, TechStars

Inbound Marketing University is Back!

By: Steve Robins

So what does solution marketing have to do with inbound marketing and social media? As it turns out, quite a lot. Solution marketing focuses on solving customer problems – on their terms. And one of the best ways to engage with customers on their terms is via social media and inbound marketing (social media is one aspect of inbound marketing). Need to learn more? Check out Inbound Marketing University. Continue reading →

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Filed under Classes, Solution Marketing, Webinars

Tagged as Hubspot, Inbound Marketing, Inbound Marketing University, Marketing, Social Media, Solution Marketing