– By Steve Robins
Practical Advice on Building a Solution Marketing Strategy
Session abstract: What is solution marketing strategy and how does it differ from product marketing strategy? Solutions go beyond product to solve business problems. During this session, you’ll learn how to assemble a compelling solution marketing strategy. We’ll look at segmentation, personas, competition, solution portfolios, the solution maturity model, and marketing strategies.
Thanks to everyone that attended the ProductCamp Boston session, Building a Winning Solution Marketing Strategy. Following is additional information. Continue reading