Category Archives: Access

Blogging Gets Serious

– By Steve Robins

Younger Readers Flock to Facebook

Who’s reading your blog?  According to a recent NY Times article, Blogs Wane as the Young Drift to Sites Like Twitter, younger bloggers and readers are moving from blogging to more social and easier to use platforms like Twitter and Facebook. Continue reading

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Filed under Access, Access, SEVA - Elements of Solution Marketing, SIVA - Elements of Solution Marketing, Solution Marketing, The Solution Marketing Blog

Content Marketing: 5 Things You Should Know

– By Steve Robins

Jon Kranz Speaks at BPMA

Content marketing is a core part of the educate and engage phase of the SIVA or SEVA model.

5 Things You Should Know - The Solution Marketing Blog

Last Thursday, I had the opportunity to hear Jon Kranz present at BPMA (Boston Product Management Association) Content Marketing.  I’ve heard Jonathan present before and once again, he didn’t disappoint, adding new insight to content marketing (i.e., marketing using content).  I recommend two of his eBooks, the eBook eBook (seriously) and The Content Marketing Playbook (coauthored).  If you’re a solution marketer, sooner or later you’re going to need to use content marketing.  Here are 5 things that you need to know about content marketing:   Continue reading

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Filed under Access, Access, Content Marketing, Content Marketing, Education and Engagement, Information, SEVA - Elements of Solution Marketing, SIVA - Elements of Solution Marketing, Social Media, Social Media

Developing Your Social Media Strategy

Social Media Strategies for Solution Marketing,
Part II

By: Steve Robins

The solution message and corresponding social media strategy are critical elements of the Information component of solution marketing (SIVA: Solution – Information – Value – Access).  

In Part I of Social Media Strategies for Solution Marketing, Who Really “Owns” Your Message?, we discussed the need for a strategy to influence the influencers.  Now we’ll take a look at the key steps to develop a social media strategy as part of your broader solution marketing plan.   Continue reading

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Filed under Access, Access, Information, Social Media, Solution Marketing

Go Where The Prospects Are

By: Steve Robins

Rather than pushing product, solution marketing is all about solving customer problems.  And to do that, you need to share INFORMATION and engage in a two-way dialog with those customers to demonstrate how you can solve their problems.  In most cases, you’re going to need to do that on the customer’s terms, not yours.  So you’ll need to follow a key tenet of solution marketing: “Go where the prospects are.” Continue reading

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Filed under Access, Access, Information, Solution Marketing