Tag Archives: Jon Gatrell

Agile Marketing Resources

If you’re a solution marketer today, there’s a good chance that you are, or will be, using agile marketing.  Read on to learn more.agile

Last night I attended a great event at the Boston Product Management Association, The Marketing Plan is Dead, by Jon Gatrell of Pragmatic Marketing.  For some companies, agile marketing is replacing the traditional waterfall marketing plan. Problem is, agile marketing is a “newish” discipline, so many attendees were left wondering what to do next.  Where can you learn more?  What companies are successfully using agile marketing today?

To answer that challenge, following is a very short list of my favorite resources:

Be sure to comment below on additional resources that have helped you.

Advertisements

Leave a comment

Filed under Solution Marketing