By Steve Robins
It’s what lurks below that drives solution launch success
Icebergs: pretty, grand, glistening in the afternoon sun. The stuff of movies. And even disasters like the sinking of the Titanic.
And yes, these icy wonders share more than a few traits with solution launches.
The process of launching a new solution is much like an iceberg. The most important trait? Just like an iceberg, you see only 10% of the effort above water. Up top and above the water, everything looks shiny and crisp. Pretty even. But just like an iceberg, a launch’s success is based on the 90% of effort, the foundation below the surface — the planning and preparation that sit well below the surface, invisible to the public and to many of your colleagues. Oh, and yes, just like an iceberg, a bad launch can, well, sink a ship. Yikes.
Let me explain. Continue reading
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