Updated December 1, 2015 – see links to presentation slides below.
I’m presenting at two great upcoming events in the Boston area – see you there!
Digital Transformation:
New Solutions, New Marketing Opportunities
Tuesday, Nov. 17 at 6:00 pm
Boston Agile Marketing Group
Boston, MA
Presentation Slides (Slideshare)
Digital transformation enables companies to innovate in new ways and better serve customers. Learn how to create disruptive solutions from the leaders.
Solution Marketing – Best Practices
Thursday, Nov. 19 at 6:15 pm
Boston Product Management Association
Waltham, MA
Presentation Slides (Slideshare)
Everyone has a “solution” – or do they? Learn how leaders like Apple, Uber and EMC are transforming markets to drive growth. You’ll learn what solutions are, how they’re different from products, and how solutions help winning companies to better meet customer needs.
THE Solution Marketing Blog 