Category Archives: Overviews

Join Me For Great Sessions at ProductCamp Boston!

– By Steve Robins

Sessions on Apple’s solution marketing and startup marketing at ProductCamp Boston!

ProductCamp Boston is coming to The Microsoft New England Research and Development Center again on Saturday, April 2 from 8 an to 4 pm.

I’m planning two sessions and I hope you’ll join me!  Click the links to watch teaser presentations.

Solution Marketing Lessons from the Apple iPad

Track: Product Marketing

So you think that the Apple iPad is successful because it’s cheap and easy to use?  It turns out that there’s much more behind the success of the Apple iPad.  During this session, we’ll talk about how the iPad is at the center of a large customer-oriented solution.  You’ll also learn how this solution is driving the iPad’s success and the key lessons you can use to drive successful solutions in your organization.

Startup Marketing Clinic (for Entrepreneurs and Product Managers/Product Marketers)

Track: Entrepreneurship/Startups

A first at ProductCamp!  This interactive session will bring together experienced product managers and product marketers with entrepreneurs looking for guidance to their product and marketing challenges.  If you’re a product manager or product manager with experience to share, we want YOU!  And if you’re an entrepreneur with vexing – or easy – issues to solve, we’re here to help!  Join us for this unique discussion!

Previous Sessions

Learn more at http://www.productcampboston.org.

I’ll see you on April 2!

Steve

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Filed under ProductCamp, ProductCamp Boston, Solution Marketing

ProductCamp Boston is Coming

– By Steve Robins

THE event for product managers, product marketers, and entrepreneurs!

ProductCamp Boston is coming to The Microsoft New England Research and Development Center again on Saturday, April 2 from 8 an to 4 pm.

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Filed under Community, ProductCamp, Solution Marketing, The Solution Marketing Blog

Blogging Gets Serious

– By Steve Robins

Younger Readers Flock to Facebook

Who’s reading your blog?  According to a recent NY Times article, Blogs Wane as the Young Drift to Sites Like Twitter, younger bloggers and readers are moving from blogging to more social and easier to use platforms like Twitter and Facebook. Continue reading

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Filed under Access, Access, SEVA - Elements of Solution Marketing, SIVA - Elements of Solution Marketing, Solution Marketing, The Solution Marketing Blog

HuffPost SEO Lessons for Solution Marketing

– By Steve Robins

More Learnings from The Huffington Post

Continued from The Solution Marketing Blog: Is Your SEO Worth $315 Million?

Let’s take a look at the Huffington Post’s SEO strategy as described by the NY Times, and see how it applies to solution marketing:

  1. Provide value. First and foremost, write content that provides value to your readers.
  2. Use keywords – within reason. Make sure that you do include relevant keywords in the top few paragraphs of a page or article.  Don’t pack in too many keywords or your content will be hard to understand – which won’t help anyone. Continue reading

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Filed under Case Studies, Information, Social Media, Solution Marketing, The Solution Marketing Blog

Is Your SEO Worth $315 Million?

– By Steve Robins

What you can learn from the Huffington Post’s SEO strategy

The Huffington Post’s SEO strategy offers great lessons for any solution marketer.  Last week, AOL agreed to purchase the Huffington Post for a cool $315 million.  According to the NY Times,

The Huffington Post’s skill at using [SEO] tactics to increase readership and revenue was one of the ways it made itself worth $315 million to AOL.

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Filed under Case Studies, Education and Engagement, Message, Social Media, Social Media, Solution Marketing, The Solution Marketing Blog