– By Steve Robins
The Huffington Post’s SEO strategy offers great lessons for any solution marketer. Last week, AOL agreed to purchase the Huffington Post for a cool $315 million. According to the NY Times,
The Huffington Post’s skill at using [SEO] tactics to increase readership and revenue was one of the ways it made itself worth $315 million to AOL.
– By Steve Robins
Rather than focusing on feeds and speeds, competitive comparisons, or sexy features, BMW’s Joy campaign focuses on the benefit that the entire automotive solution provides to BMW drivers: Joy.
“We realized a long time ago that what you make people feel is as important as what you make, and at BMW we don’t just makes cars, we make joy.”
Filed under Case Studies, Message, Solution
– By Steve Robins
Six years running industry and solutions marketing at EMC Documentum underscored an important lesson for all solution marketers:
To engage on any level with business-oriented prospects, you need to speak their language and understand their business and culture.
From conducting research to developing new solutions to leading marketing and sales training – you must speak the same language as your customer in order to engage in meaningful dialog, to know what solutions they need, to market to them and to teach others to market and sell to them effectively. And this post will help you to get there, in 6 steps.
The Strategic Role of Product Marketing
Presentation at ProductCamp ON>LINE Friday June 11 at 1:15 pm ET
Register – free to attend. Learn more.
 Steve Robins has been helping companies to transform their marketing focus from technology platforms to customer solutions -- for over 10 years as a tech analyst and marketer at EMC Documentum, KANA and The Yankee Group. More... |
THE Solution Marketing Blog 