Tag Archives: Solution Marketing Series

Elements of a Great Solution Demo

By: Steve Robins

The Solution Demo Series, Part III

This is the third part of the Solution Demo Series.  Check back for additional posts (see end of post for complete list).  Also, be sure to check out the last post, Strategizing The Solution Demo.

Now that you understand your audience, the business problem being addressed, and the goals of you and your audience, you can begin to build and deliver the actual demo. Following are several tips, based on my own experience and that of experts like Peter Cohan, that will help you to develop and deliver great demos.

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Filed under Demos, Messaging, Solution Marketing, Solutions