By: Steve Robins
The Solution Demo Series, Part IV
This is the fourth part of the Solution Demo Series. Check back for additional posts (see end of post for complete list). Also, be sure to check out the last post, Elements of a Great Solution Demo.
Resources
Solution demos are a key aspect of a sound solution marketing strategy. Following are great resources on demos, although many are more focused on product demos than solution demos.
Tips on giving demos to bloggers, press and analysts
- Sandy Kemsley, How Not to Give a Demo
General demo advice
- Peter Cohan, author of The Great Demo. His company, Second Derivative, provides demo consulting. The site includes excellent demo resources. Check out Check out Peter’s video, “Create and Deliver Surprisingly Compelling Software Demonstrations.”
- Guy Kawasaki, How To Be A Demo God
- Josh Enojo, How to Give a Software Demo
Mechanics
- Joel (Spolsky) on Software, How to demo software. How to run a global seminar series including a demo.
- Luc Richard, Five Tips for a Great Software Demo
Check back in coming days for additional posts:
The Solution Demo Series
Part I: Getting Started with Solution Demos.
Part II: Strategizing the Solution Demo. Understand your audience and determine goals before you develop the solution demo.
Part III: Elements of a Great Solution Demo. Build and deliver a great demo that your audience will value.
Part IV: Solution Demo Resources. Links to selected demo resources – articles and demo companies.
Part V: Solution Demo Checklist. Answer these strategic questions and you’ll be ready to develop a great solution demo.
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